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The Emergence of Modern Marketing
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TOTAL DOCUMENTS
8
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Published By Routledge
9780203484005
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Purposive Strategy or Serendipity? Development and Diversification in Three Consumer Product Companies, 1918-1939: J. & J. Colman, ROY CHURCH Reckitt & Sons, and Lever Bros./Unilever CHRISTINE CLARK
The Emergence of Modern Marketing
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10.4324/9780203484005-7
◽
2004
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pp. 28-64
Keyword(s):
Consumer Product
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Lever Bros
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Abstracts
The Emergence of Modern Marketing
◽
10.4324/9780203484005-12
◽
2004
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pp. 153-155
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'Times Change and We Change with Them': The German Advertising Industry in the Third Reich - Between Professional Self-Interest and Political Repression
The Emergence of Modern Marketing
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10.4324/9780203484005-11
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2004
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pp. 133-152
Keyword(s):
Third Reich
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Political Repression
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Advertising Industry
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The Third
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Self Interest
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Professional Self
◽
The Third Reich
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ARTICLES The Emergence of Modern Marketing: ROY CHURCH International Dimensions ANDREW GODLEY
The Emergence of Modern Marketing
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10.4324/9780203484005-5
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2004
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pp. 6-10
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Foreign Multinationals and Innovation in British Retailing, 1850-1962 ANDREW GODLEY
The Emergence of Modern Marketing
◽
10.4324/9780203484005-9
◽
2004
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pp. 85-105
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Madame Tussaud and the Business of Wax: Marketing to the Middle Classes PAMELA PILBEAM
The Emergence of Modern Marketing
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10.4324/9780203484005-6
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2004
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pp. 11-27
Keyword(s):
Middle Classes
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Closing the Deal: GM's Marketing Dilemma and Its Franchised Dealers, 1921-41
The Emergence of Modern Marketing
◽
10.4324/9780203484005-8
◽
2004
◽
pp. 65-84
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Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry GERBEN BAKKER
The Emergence of Modern Marketing
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10.4324/9780203484005-10
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2004
◽
pp. 106-132
Keyword(s):
Motion Picture
◽
Market Research
◽
Motion Picture Industry
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