Adoption of digital technology in the New Zealand motion picture industry

<p>This research applies Frambach's integrated model of the adoption and diffusion of innovations to the adoption of digital technology in the New Zealand motion picture industry. Previous models concerning innovation adoption have typically focused on adopter side variables. The model employed here integrates supply-side variables with the adopter-side variables focused on in traditional research. This research extends Frambach's model to consider the time and extent of adoption. The model is tested through a mail-out survey. Tests of associations between dependent and independent variables are carried out through four measures of association in a bivariate fashion. The results show that supply-side and adopter-side variables are both important influencers of the extent of adoption of digital technology in the motion picture industry. However supply-side factors do not appear to be important determinants of the time of adoption of digital technology in this industry.</p>

Adoption of digital technology in the New Zealand motion picture industry

<p>This research applies Frambach's integrated model of the adoption and diffusion of innovations to the adoption of digital technology in the New Zealand motion picture industry. Previous models concerning innovation adoption have typically focused on adopter side variables. The model employed here integrates supply-side variables with the adopter-side variables focused on in traditional research. This research extends Frambach's model to consider the time and extent of adoption. The model is tested through a mail-out survey. Tests of associations between dependent and independent variables are carried out through four measures of association in a bivariate fashion. The results show that supply-side and adopter-side variables are both important influencers of the extent of adoption of digital technology in the motion picture industry. However supply-side factors do not appear to be important determinants of the time of adoption of digital technology in this industry.</p>

The Digitalization of Motion Picture Production and Its Value Chain Implications

Technological change and development have been ongoing in the motion picture industry since its beginnings some 125 years ago. What further advancements of digitalization can be expected over the next decade and what are its implications for the industry’s value chain? To answer this question, we conducted an international two-stage Delphi study. The results suggested a more frequent use of smartphones as cameras, the emergence of full digital film sets and digital star avatars, as well as advancements in VR-based and interactive movies. The findings imply challenges for traditional players in the motion picture value chain. Production technology becomes both simpler and more complex, leading to the threat of new entrants.

Conclusion

The Conclusion summarizes of a fundamental key to Vitagraph's success. Smith and Blackton's decision to embrace the vaudeville aesthetic of providing a variety of family-friendly entertainment proved so profitable that it laid the foundation upon which the rest of the American motion picture industry was to follow for well over half a century. It is posited that Vitagraph produced a greater variety of subjects than most other companies because of the inherent differences of its founding partners, Blackton being a humanist and Smith a Christian. It is an approach that American producers have chosen not follow for several decades as motion picture attendance declines. Not only does a comprehensive history of Vitagraph correct fundamental inaccuracies to the canon, it can also serve as a blueprint for a more inclusive and profitable future.

Analyzing and Predicting The Success of Box Office Collection of a Movie Using Machine Learning

Our day-to-day life has always been influenced by what people think. Ideas and opinions of others have always affected our own opinions. The explosion of Web 2.0 has led to increased activity in Podcasting, Blogging, Tagging, Contributing to RSS, Social Bookmarking, and Social Networking. The motion picture industry is a multi-billion-dollar business, and there is a massive amount of data related to movies are available over the internet. The framework will foresee an estimated achievement pace of a film dependent on its productivity by dissecting verifiable information from various sources like IMDB, Rotten Tomato, Box Office Mojo and Metacritic. Utilizing distinctive AI calculations, Machine Learning Tools, and different procedures the framework will foresee a film box office benefits depending on certain highlights like caste, genre, budget, actors, and many more features. The number of movies produced in the world is growing at an exponential rate and success rate of movie is of utmost importance since billions of dollars are invested in the making of each of these movies. In such a scenario, prior knowledge about the success or failure of a particular movie and what factor affect the movie success will benefit the production houses since these predictions will give them a fair idea of how to go about with the advertising and campaigning, which itself is an expensive affair altogether. Thus, predicting the box-office will help this growing industry experts to imply some important business decisions in order to make the upcoming movie more successful.

Inventing the Mazda Tests

The second part of the book begins with chapter 4, which explores the key events of 1927–1928, in which the motion picture industry began to bring together companies and workers from the East and West around strategic technological shifts. While the shift to sound was in process, it was not sound but lights and film stock that served as the vehicles for these early collaborative endeavors. With the formation of the Academy of Motion Picture Arts and Sciences (AMPAS) in 1927, the studios united behind a single organization designed to standardize both labor and technology practices across all the major producers. In order to gain the cooperation and favor of the studio technicians, AMPAS focused many of its early activities on collaborative technical projects. In the spring of 1928, the Mazda tests united the studio technicians, manufacturers, independent labs, and trade organizations to standardize lighting and film stock technology across the industry. This first “scientific endeavor” of Hollywood, followed immediately by the first Society of Motion Picture Engineers (SMPE) convention in the area, created a model for the institutionalization of technological management and innovation in the industry.

The Academy Technical Bureau, Cooperative Research, and the Building of the Studio System

At the end of the 1920s, the Academy of Motion Picture Arts and Sciences (AMPAS) harnessed its role in the transition to sound to shift leadership of technical research to Hollywood. At the same time that it began the Sound School, the Academy established a Producers-Technicians Committee designed to pool knowledge of universal production practices. This chapter argues that AMPAS was able to establish itself as the authority over everyday technology in Hollywood through this committee and by absorbing the AMPP’s Technical Bureau. Through their collective scientific activities, the studios were able to take advantage of the knowledge and skills of their workers to solidify Hollywood’s dominance over the motion picture industry. At the same time, several new journals and publications for the dissemination of technical knowledge were established, including the International Photographer, Journal of the Society of Motion Picture Engineers, and the Academy Technical Digest, determining who disseminated knowledge, generated definitions, and created standards. The institutional structure established by the start of 1930 would remain stable throughout the golden age of Hollywood, making AMPAS both the clearinghouse and the gatekeeper that determined what the basic standards for technology would be and who would have access to this knowledge.

A Community of Engineers

In the motion picture industry, large East Coast manufacturers such as Kodak, GE, DuPont, and Bausch & Lomb produced materials such as lights, film stock, and lenses for production. Beginning with a brief history of the motion picture technology field before 1915, this chapter describes how the industry increasingly became reliant on these American industrial concerns. Beginning around 1916, the manufacturing side of the business was professionalized and unified by the Society of Motion Picture Engineers (SMPE), while continuing to isolate itself from the production side of the industry for another decade. SMPE emphasized standardization across companies in the manufacturing of motion picture tools, creating a stable industry and a community for knowledge sharing that had little contact with the production center in the west.