Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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119

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Published By Springer International Publishing

9783319131610, 9783319131627

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A Preliminary Study of the Promotional Implications Associated With the Influence of Divergent Probability and Consequence Levels on Risky Consumer Decisions

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13162-7_69 ◽

2014 ◽

pp. 261-266

Author(s):

David Strutton ◽

Lou E. Pelton ◽

Mohammed Y. A. Rawwas

Keyword(s):

Consumer Decisions ◽

Preliminary Study

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The Activation Process of Theory of Power: An Integrative Framework for Power in the Channels Setting

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13162-7_63 ◽

2014 ◽

pp. 238-242

Author(s):

Kenneth W. H. Day

Keyword(s):

Activation Process ◽

Integrative Framework

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Social Control in Marketing Channel Systems

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13162-7_62 ◽

2014 ◽

pp. 232-237

Author(s):

Bruce Wrenn

Keyword(s):

Social Control ◽

Marketing Channel ◽

Channel Systems

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Popular Musicin Advertising: Does Popular Music In Advertising Influence Consumption Choices?

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13162-7_68 ◽

2014 ◽

pp. 255-260

Author(s):

Kenneth D. Bahn

Keyword(s):

Popular Music ◽

Consumption Choices

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The Emergence of Global Trading Blocks: Will it Lead to Global Free Trade?

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13162-7_94 ◽

2014 ◽

pp. 348-348

Author(s):

A. Ben Oumlil

Keyword(s):

Free Trade

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Grammatical Errors in Ad Copy: Effect on Attitude Towards the Ad and Recall

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13162-7_67 ◽

2014 ◽

pp. 250-254

Author(s):

Helen Wesley ◽

Ellen R. Foxman

Keyword(s):

Grammatical Errors

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Enhancing Team Building and Presentation Skills: A Team Case Presentation Approach

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13162-7_65 ◽

2014 ◽

pp. 244-244

Author(s):

Fred Hebein

Keyword(s):

Team Building ◽

Case Presentation

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North American Free Trade Agreement (NAFTA): A Canadian Perspective

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13162-7_95 ◽

2014 ◽

pp. 349-349

Author(s):

A. Tansu Barker

Keyword(s):

Free Trade ◽

North American ◽

Free Trade Agreement ◽

Trade Agreement ◽

Canadian Perspective

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The Moderating Effects of Belief Strength, Involvement, and Self-Monitoring on the Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13162-7_70 ◽

2014 ◽

pp. 267-271

Author(s):

Robert Underwood ◽

M. Joseph Sirgy ◽

J. S. Johar

Keyword(s):

Moderating Effects ◽

Self Monitoring ◽

Self Evaluation

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Recruitment Without Responsibility: The Problem of Sojourner Adaptation

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13162-7_66 ◽

2014 ◽

pp. 245-249

Author(s):

Mary L. Joyce ◽

Kathleen A. Krentler ◽

David R. Lambert

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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

A Preliminary Study of the Promotional Implications Associated With the Influence of Divergent Probability and Consequence Levels on Risky Consumer Decisions

The Activation Process of Theory of Power: An Integrative Framework for Power in the Channels Setting

Social Control in Marketing Channel Systems

Popular Musicin Advertising: Does Popular Music In Advertising Influence Consumption Choices?

The Emergence of Global Trading Blocks: Will it Lead to Global Free Trade?

Grammatical Errors in Ad Copy: Effect on Attitude Towards the Ad and Recall

Enhancing Team Building and Presentation Skills: A Team Case Presentation Approach

North American Free Trade Agreement (NAFTA): A Canadian Perspective

The Moderating Effects of Belief Strength, Involvement, and Self-Monitoring on the Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation

Recruitment Without Responsibility: The Problem of Sojourner Adaptation

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications