African Journal of Marketing Management
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59
(FIVE YEARS 2)

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scholarly journals Assessing the attitude towards mobile marketing among university students

2020 ◽  
Vol 12 (1) ◽  
pp. 1-10
Author(s):  
Worku Aemro ◽  
Shitahun Haile ◽  
Mebrate Yonas ◽  
Andaregie Adino
Keyword(s):  
University Students ◽  
Mobile Marketing

scholarly journals Satisfaction and retention strategies for Nigerian Generation Y customers

2019 ◽  
Vol 11 (4) ◽  
pp. 35-44
Author(s):  
Ehichioya Otaigbe Edmund ◽  
Beehner Christopher
Keyword(s):  
Generation Y ◽  
Retention Strategies

scholarly journals Customers satisfaction and brand loyalty at McDonalds Maroc

2019 ◽  
Vol 11 (3) ◽  
pp. 21-34
Author(s):  
Raduzzi Aymar ◽  
Eric Massey Joseph
Keyword(s):  
Brand Loyalty

scholarly journals Assessing food attributes and marketing services of private restaurants on the campus of University of Abomey-Calavi, Benin

2019 ◽  
Vol 11 (2) ◽  
pp. 10-20 ◽  
Author(s):  
G. Honfoga Barthelemy ◽  
S. Ohanete Jeremie ◽  
D. Tevi Charles ◽  
O. A. Sedegnan Christelle ◽  
Ogounchi Max-Regis

scholarly journals Factors influencing consumers choice of street-foods and fast-foods in China

2018 ◽  
Vol 10 (4) ◽  
pp. 28-39
Author(s):  
B. Atinkut Haimanot ◽  
Tingwu Yan ◽  
Gebisa Bekele ◽  
Qin Shengze ◽  
Assefa Kidane ◽  
...  
Keyword(s):  
Fast Foods ◽  
Factors Influencing

scholarly journals Impact of brand elements on brand equity: An applied study on Jordanian Corporations

2018 ◽  
Vol 10 (3) ◽  
pp. 17-27 ◽  
Author(s):  
S. Alnsour Muhammad ◽  
Labib Subbah Muath
Keyword(s):  
Brand Equity ◽  
Applied Study
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