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Customer Relationship Marketing
Latest Publications
TOTAL DOCUMENTS
13
(FIVE YEARS 13)
H-INDEX
0
(FIVE YEARS 0)
Published By WORLD SCIENTIFIC (US)
9781944659714, 9781944659721
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Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Customer Relationship Marketing: Digital Marketing and Social Media
Customer Relationship Marketing
◽
10.1142/9781944659721_0010
◽
2021
◽
pp. 273-308
Keyword(s):
Social Media
◽
Relationship Marketing
◽
Customer Relationship
◽
Digital Marketing
◽
Customer Relationship Marketing
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Customer Relationship Marketing: Analytical Models and Strategies
Customer Relationship Marketing
◽
10.1142/9781944659721_0006
◽
2021
◽
pp. 165-196
Keyword(s):
Relationship Marketing
◽
Customer Relationship
◽
Analytical Models
◽
Customer Relationship Marketing
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FRONT MATTER
Customer Relationship Marketing
◽
10.1142/9781944659721_fmatter
◽
2021
◽
pp. i-xxii
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Ethical Foundations of Customer Relationship Marketing
Customer Relationship Marketing
◽
10.1142/9781944659721_0009
◽
2021
◽
pp. 245-272
Keyword(s):
Relationship Marketing
◽
Customer Relationship
◽
Customer Relationship Marketing
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Building B2C Relationships: Corporate Reputation and Customer–Brand Relationship
Customer Relationship Marketing
◽
10.1142/9781944659721_0008
◽
2021
◽
pp. 223-243
Keyword(s):
Corporate Reputation
◽
Brand Relationship
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Building Business-to-Customer (B2C) Relationships: Purchase and Non-Purchase Behavior
Customer Relationship Marketing
◽
10.1142/9781944659721_0004
◽
2021
◽
pp. 105-134
Keyword(s):
Purchase Behavior
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Introduction to Customer Relationship Marketing
Customer Relationship Marketing
◽
10.1142/9781944659721_0001
◽
2021
◽
pp. 1-20
Keyword(s):
Relationship Marketing
◽
Customer Relationship
◽
Customer Relationship Marketing
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BACK MATTER
Customer Relationship Marketing
◽
10.1142/9781944659721_bmatter
◽
2021
◽
pp. 333-348
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Building B2C Relationships: Brand Equity and Customer–Brand Relationship
Customer Relationship Marketing
◽
10.1142/9781944659721_0007
◽
2021
◽
pp. 197-222
Keyword(s):
Brand Equity
◽
Brand Relationship
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Building Employee–Customer Relationship Quality and Engagement Strategies: A Stakeholder Framework
Customer Relationship Marketing
◽
10.1142/9781944659721_0005
◽
2021
◽
pp. 135-163
Keyword(s):
Relationship Quality
◽
Customer Relationship
◽
Engagement Strategies
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