Building B2C Relationships: Corporate Reputation and Customer–Brand Relationship

Customer Relationship Marketing ◽

10.1142/9781944659721_0008 ◽

2021 ◽

pp. 223-243

Keyword(s):

Corporate Reputation ◽

Brand Relationship

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The value of negative ewom and its impact on consumer-brand relationship

PsycEXTRA Dataset ◽

10.1037/e640102012-001 ◽

2012 ◽

Author(s):

Mihyun Kang ◽

Jorge Pena

Keyword(s):

Brand Relationship

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NewLux Brand Relationship Scale

PsycTESTS Dataset ◽

10.1037/t74182-000 ◽

2019 ◽

Author(s):

Helena Nobre ◽

Cláudia Simões

Keyword(s):

Brand Relationship

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289. Risk Assessment, Product Stewardship, and Corporate Reputation: Lessons Learned from 20 Years of Consumer Product Safety

10.3320/1.2758061 ◽

2003 ◽

Author(s):

C. Armstrong

Keyword(s):

Risk Assessment ◽

Corporate Reputation ◽

Lessons Learned ◽

Product Safety ◽

Consumer Product ◽

Product Stewardship ◽

Consumer Product Safety

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The Effect Of Csr On Contextual Performance: Medıatıng Role Of Corporate Reputatıon

10.15405/epsbs.2019.01.02.52 ◽

2019 ◽

Author(s):

Ayşe Cingöz

Keyword(s):

Corporate Reputation ◽

Contextual Performance ◽

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IMPACT OF CUSTOMER-BASED CORPORATE REPUTATION ON PERCEIVED RISK AND RELATIONAL OUTCOMES: EVIDENCE FROM FASHION RETAILING

Global Fashion Management Conference ◽

10.15444/gfmc2015.06.05.01 ◽

2015 ◽

Vol 6 (5) ◽

pp. 883-883

Author(s):

Gianfranco Walsh ◽

◽

Mario Schaarschmid ◽

Stefan Ivens

Keyword(s):

Corporate Reputation ◽

Perceived Risk ◽

Relational Outcomes

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DIGITAL ADVERTISING AND PRIVACY IMPLICATIONS: THE EFFECT OF THE ADVERTISING SOURCE ON THE CUSTOMER-BRAND RELATIONSHIP

Global Fashion Management Conference ◽

10.15444/gfmc2019.01.03.02 ◽

2019 ◽

Vol 2019 ◽

pp. 29-34

Author(s):

Valentina Mazzoli ◽

◽

Laura Grazzini ◽

Diletta Acuti ◽

Raffaele Donvito

Keyword(s):

Brand Relationship

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THE ATTENUATION OF THE CONSUMER-BRAND RELATIONSHIP AS CONCOMITANT WITH SUSCEPTIBILITY TO ELECTRONIC WORD OF MOUTH

10.15444/gmc2016.04.02.06 ◽

2016 ◽

Author(s):

Aurathai Lertwannawit ◽

Supphawit Yodnamkham

Keyword(s):

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Brand Relationship

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Paradoksy dobrej i złej reputacji przedsiębiorstwa (A good and bad corporate reputation – some paradoxes)

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu ◽

10.15611/pn.2016.422.09 ◽

2016 ◽

Author(s):

Ewa Głuszek

Keyword(s):

Corporate Reputation

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Structural Relationship Among Experiences of Eco-Cultural Tour Service, Brand Relationship, and Customer Loyalty

Journal of Korea Service Management Society ◽

10.15706/jksms.2012.13.2.006 ◽

2012 ◽

Vol 13 (2) ◽

pp. 119-143

Author(s):

구인경 ◽

Sungjoon Yoon

Keyword(s):

Customer Loyalty ◽

Structural Relationship ◽

Brand Relationship ◽

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The Effects of CSR Activities on Brand Attitude and Purchase Intention: The Mediating Role of Corporate Image and Corporate Reputation

Productivity Review ◽

10.15843/kpapr.25.2.201106.23 ◽

2011 ◽

Vol 25 (2) ◽

pp. 23-48 ◽

Author(s):

Heo, Mi Ok ◽

ChungKiHan

Keyword(s):

Corporate Reputation ◽

Purchase Intention ◽

Brand Attitude ◽

Corporate Image ◽

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