Customer Relationship Marketing: Digital Marketing and Social Media

2021 ◽  
pp. 273-308
Keyword(s):  
Social Media ◽  
Relationship Marketing ◽  
Customer Relationship ◽  
Digital Marketing ◽  
Customer Relationship Marketing

scholarly journals The Lasting Effects Of Social Media Trends On Advertising

2016 ◽  
Vol 14 (3) ◽  
pp. 75-82
Author(s):  
Elizabeth Wright ◽  
Nile M. Khanfar ◽  
Catherine Harrington ◽  
Lee E. Kizer
Keyword(s):  
Social Media ◽  
Relationship Marketing ◽  
Customer Relationship ◽  
Mobile Marketing ◽  
Customer Relationship Marketing

Americans are exposed to an astounding number of advertising messages every day.  The result of this bombardment of advertising on society is that consumers have become increasingly resistant to traditional forms of advertising.  After spending millions of dollars on mass advertising that consumers tend to block out and ignore, marketers have re-evaluated their advertising methods and are following holistic marketing concepts that focus on customer relationship marketing and more creative, understated ads instead of in-your-face billboards and loud television segments.  This paper explores social media trends, including social media opportunities and mobile marketing, and the potentially lasting effects that these trends have on advertising.

scholarly journals BUSINESS STRATEGIES: RUMUSAN STRATEGI MENINGKATKAN PEREKONOMIAN SEKTOR UMKM DI TENGAH PANDEMI

2021 ◽  
Vol 3 (2) ◽  
pp. 129
Author(s):  
Priska Rahmawati ◽  
Nur Aziz ◽  
Budi Utomo
Keyword(s):  
Relationship Marketing ◽  
Customer Relationship ◽  
Digital Marketing ◽  
Business Strategies ◽  
Customer Relationship Marketing

Pandemi Covid-19 telah melanda Indonesia, hal ini mengakibatkan penurunan tingkat pendapatan dalam perekonomian. UMKM merupakan salah satu sektor yang terkena dampak pandemi ini. Pelaku usaha UMKM mengalami penurunan tingkat pembeli, hal ini terjadi karena adanya kebijakan PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat). Penelitian ini bertujuan untuk menjawab permasalahan yang dihadapi oleh pelaku usaha UMKM dan memberikan strategi bisnis baru supaya bisa bertahan di tengah pandemi. Metode penelitian dalam penelitian ini menggunakan analisis kualitatif dengan teknik pengumpulan data observasi partisipasi dan menggunakan sumber data sekunder. Hasil penelitian ini berupa rumusan strategi bisnis baru yaitu, melakukan penjualan E-Commerce, melakukan pemasaran dengan digital marketing, memperbaiki kualitas produk dan layanan, serta menjalin hubungan baik dengan konsumen (Customer Relationship Marketing). Dengan adanya penelitian ini akan memberikan kontribusi kepada pelaku UMKM untuk mempertahankan bisnisnya di masa pandemi, dan jangka panjangnya akan meningkatkan pendapatan nasional melalui sektor UMKM.Kata Kunci : Covid-19, UMKM, Strategi Bisnis

scholarly journals IMPLIKASI PENERAPAN CUSTOMER RELATIONSHIP MARKETING DAN DIGITAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA PT GAPURA ANGKASA JOUMPA DENPASAR

GANEC SWARA ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 506
Author(s):  
NI PUTU MIRA DWI ASTUTI ◽  
I KOMANG MAHAYANA PUTRA ◽  
KASIANI KASIANI ◽  
COKORDA GEDE PUTRA A YUDISTIR ◽  
I MADE WIDIANTARA
Keyword(s):  
Data Collection ◽  
Relationship Marketing ◽  
Consumer Satisfaction ◽  
Secondary Data ◽  
Customer Relationship ◽  
Digital Marketing ◽  
Primary Data ◽  
Questionnaire Data ◽  
Research Model ◽  
Customer Relationship Marketing

This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data were analyzed descriptively quantitatively with SPSS 23.0 The results showed that partially 45.1% Customer Relationship Marketing (X1) had positive and significant implications for Consumer Satisfaction (Y) and 14% Digital Marketing (X2) had positive and significant implications for Consumer Satisfaction (Y). Simultaneously Customer Relationship Marketing (X1) and Digital Marketing (X2) have 59.1% implications for Consumer Satisfaction (Y) and 40.9% due to other factors outside the research model.

The Lasting Effects Of Social Media Trends On Advertising

2010 ◽  
Vol 8 (11) ◽  
Author(s):  
Elizabeth Wright ◽  
Nile M. Khanfar ◽  
Catherine Harrington ◽  
Lee E. Kizer
Keyword(s):  
Social Media ◽  
Relationship Marketing ◽  
Customer Relationship ◽  
Mobile Marketing ◽  
Font Size ◽  
Customer Relationship Marketing

<p style="text-align: justify; margin: 0in 0.5in 0pt; mso-pagination: none;"><em style="mso-bidi-font-style: normal;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">Americans are exposed to an astounding number of advertising messages every day.<span style="mso-spacerun: yes;">&nbsp; </span>The result of this bombardment of advertising on society is that consumers have become increasingly resistant to traditional forms of advertising.<span style="mso-spacerun: yes;">&nbsp; </span>After spending millions of dollars on mass advertising that consumers tend to block out and ignore, marketers have re-evaluated their advertising methods and are following holistic marketing concepts that focus on customer relationship marketing and more creative, understated ads instead of in-your-face billboards and loud television segments.<span style="mso-spacerun: yes;">&nbsp; </span>This paper explores social media trends, including social media opportunities and mobile marketing, and the potentially lasting effects that these trends have on advertising<strong style="mso-bidi-font-weight: normal;">.</strong></span></span></em></p>

PENGARUH KARAKTERISTIK WIRAUSAHA TERHADAP KEBERHASILAN USAHA PERABOT RUMAH TANGGA DI KECAMATAN JAMBI TIMUR KOTA JAMBI

2017 ◽  
Vol 1 (1) ◽  
pp. 38-56
Author(s):  
Novita Ekasari ◽  
Nurhasanah Nurhasanah
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Customer Relationship ◽  
Customer Relationship Marketing

Dewasa ini perkembangan jasa dirasakan mengalami peningkatan, hal tersebut di iringi oleh berkembangnya berbagai sektor jasa seperti jasa pembiayaan kendaraan (finance) baik untuk kendaraan roda dua maupun roda empat.. Kebutuhan akan jasa pembiayaan ini semankin dibutuhkan masyarakat, pentingnya konsumsi akan jasa pembiayaan kendaraan tersebut makin dirasakan memiliki potensi yang besar dalam diri individu maupun dalam  kegiatan usaha, dikarenakan  jasa pembiayaan (finance)  saat ini merupakan  suatu  pilihan  yang baik dalam menghadapi berbagai resiko terutama dari sisi proses yang relatif lebih cepat dan mudah dibandingkan perbankan. Dalam penelitian ini perusahaan jasa pembiayaan yang akan diangkat untuk diteliti yaitu PT. BFI Finance Jambi. Penelitian ini bertujuan untuk mengetahui dampak dari Customer Relationship Marketing terhadap Loyalitas Nasabah Pada PT.BFI Finance Jambi. Sumber data dalam penelitian  ini adalah data primer dan data sekunder. Data primer diperoleh melalui observasi, wawancara dan kuisioner yang di susun penulis menegenai customer relationship marketing terhadap customer loyalty. Sedangkan Data sekunder adalah data yang di peroleh dari PT. BFI Finance dan diperoleh pula melalui literatur buku dan internet. Penelitian ini menganalisis pengaruh relationship marketing ((People  (X1), Knowledge and Insight (X2), Process (X3), Technology (X4)) terhadap Customer Loyalty. Penelitian ini dilakukan di PT. BFI Finance Jambi. Jumlah sampel yang diambil dalam penelitian ini berjumlah 100 orang.

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