The attitudes of Algerian students on Facebook: how are they constructed?

Facebook is recognized as a place of interaction between people seeking pleasure and professionals. In this regard, in order to investigate the attitude of users when exploring the blue environment, an online survey distributed to 89 students from the University of Algiers 3 in Algeria was carried out.

The Effect of Facebook, WhatsApp, Twitter and Email on SMEs Performance: Empirical Evidence from United Arab Emirates

Social media marketing tools are a phenomenon that has become an important aspect of the marketing mix and revolutionized the way companies interact with their customers. It is a new field of research and literature quick scan revealed that not many studies exist on social media marketing tools on SMEs in Abu Dhabi UAE. However, the few existing studies, without scientific proof to SMEs in Abu Dhabi UAE data, have been rushing to conclude that the emergence of social media marketing tools has led to the death benefits of social media for SMEs’ performance.