Apparel Product Quality: Its Nature and Measurement

2011 ◽  
Vol 21 (1) ◽  
pp. 66-75 ◽  
Author(s):  
Dale Rayman ◽  
David J. Burns ◽  
Cherilyn N. Nelson
2011 ◽  
Vol 2 (2) ◽  
pp. 66-75 ◽  
Author(s):  
Dale Rayman ◽  
David J. Burns ◽  
Cherilyn N. Nelson

1998 ◽  
Vol 16 (2) ◽  
pp. 57-67 ◽  
Author(s):  
Heidi P. Scheller ◽  
Grace I. Kunz

2013 ◽  
Vol 1 (1) ◽  
pp. 153-162
Author(s):  
KUMAR S ◽  
VARADARAJ S

The purpose of this study is to identify the customer perception and product quality of apparel consumer in apparel product categories, in the context of the evolving organized retail industry in India. With the help of customer perception of retail outlets increase their sale and provide total customer satisfaction. These Retail Outlets increase the India as well as in all over the world. The term customer perception refers to the perception that customers display in searching forpurchasing, using, evaluating and disposing of products and services that they will expect will satisfy their needs. The paper attempts to correlate the distinct store features as perceived by respondents with the true motivations of various customers in perception and product quality of organized outlets. In the process it provides insight of various attributes influencing the customer of an average Indian customer. The sample size used in the study consists of 100 respondents of apparel retail outlets. The study conducted is analytic in nature aimed at finding out the customer perception and product quality of apparel retail outlets. The conclusion of the study was that the suggestions were the increase after having analysed interpreted the findings. It is concluded that customer perception and product quality of retail outlets play a significant role to enhance the perception with customers and provide total customer satisfaction. It signifies that several factors, then after set hypothesis to accept and reject hypothesis. The study for future study is that is to feel up form with customers sensuously and takeinterview of customer, who walking in the shop floor of Retail Outlet. And to know in-depth psychology and perception of customers, it will give better result for study.


2017 ◽  
Vol 24 (2) ◽  
pp. 144-153
Author(s):  
Yunita Fitri Wahyuningtyas

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.


Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.


2016 ◽  
pp. 112-128
Author(s):  
A. Gnidchenko

The article surveys the literature that emphasizes the importance of comparative and absolute advantages for intra- and inter-industry trade. Two conclusions follow form the survey. First, unlike the traditional view, intra-industry trade is determined rather by technology than by increasing returns. Second, absolute advantages that have been ignored in international trade models for a long time play a vital role through their linkages with product quality and export diversification. We also discuss a new strand of literature that models international trade with the assumption of non-homothetic preferences.


Sign in / Sign up

Export Citation Format

Share Document