Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube
2021 ◽
pp. 1-19
Keyword(s):
2013 ◽
Vol 774-776
◽
pp. 1757-1761
Keyword(s):
2011 ◽
Vol 403-408
◽
pp. 1804-1807
Keyword(s):
2010 ◽
Vol 4
(3)
◽
pp. 151-162
◽
1989 ◽
Vol 4
(1)
◽
pp. 90-90
2020 ◽
Vol 1
(2)
◽
pp. 68-72
2016 ◽
Vol XLI-B8
◽
pp. 1061-1066
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Keyword(s):