Getting Better at Sensemaking - Advances in Business Marketing and Purchasing
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Published By Emerald (MCB UP )

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Getting Better at Sensemaking - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(00)09000-1 ◽

2004 ◽

pp. ix-x

Getting better at sensemaking: Introduction

Getting Better at Sensemaking - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(00)09001-3 ◽

2004 ◽

pp. xi-xix

Integration of qualitative and quantitative research approaches in business-to-business marketing

Getting Better at Sensemaking - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(00)09017-7 ◽

2004 ◽

pp. 467-489 ◽

Cited By ~ 1

Author(s):

Gerhard A. Wüihrer ◽

Thomas Werani

Keyword(s):

Quantitative Research ◽

Qualitative And Quantitative ◽

Business To Business

Business marketing as “Politics”: Identifying and managing political buying situations

Getting Better at Sensemaking - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(00)09014-1 ◽

2004 ◽

pp. 399-417 ◽

Cited By ~ 1

Author(s):

K.E.Kristian Möiler

Ingredient branding: Perspectives and problems of brand development in business to business and enduser relations

Getting Better at Sensemaking - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(00)09016-5 ◽

2004 ◽

pp. 443-465

Author(s):

Konstantin Theile ◽

Wolfgang Burr

Keyword(s):

Ingredient Branding ◽

Brand Development ◽

Business To Business

Global integration of marketing and R&D: IBM'S Haifa Research Laboratory and its “WebCutter” technology

Getting Better at Sensemaking - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(00)09007-4 ◽

2004 ◽

pp. 203-214

Author(s):

Mel Horwitch ◽

Hariolf Grupp ◽

Shlomo Maital ◽

Galit Dopelt ◽

Galit Sobel

Keyword(s):

Research Laboratory ◽

Global Integration

Hungarian tender buyers: Some results of an empirical research study

Getting Better at Sensemaking - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(00)09013-x ◽

2004 ◽

pp. 385-398 ◽

Cited By ~ 2

Author(s):

Tibor Mandjak ◽

Judit Simon

Keyword(s):

Empirical Research ◽

Research Study

Methods of country risk assessment for international market-entry decision

Getting Better at Sensemaking - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(00)09010-4 ◽

2004 ◽

pp. 287-323

Author(s):

Joshua B Levy ◽

Eunsang Yoon

Keyword(s):

Risk Assessment ◽

Market Entry ◽

International Market ◽

Country Risk ◽

Entry Decision

Research on business-to-business barter in Australia

Getting Better at Sensemaking - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(00)09012-8 ◽

2004 ◽

pp. 353-384

Author(s):

Peter W. Liesch ◽

Dawn Birch

Keyword(s):

Business To Business

Using case studies for theory testing in business-to-business research: The development of a more rigorous case study methodology

Getting Better at Sensemaking - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(00)09008-6 ◽

2004 ◽

pp. 215-241 ◽

Cited By ~ 5

Author(s):

Wesley J. Johnston ◽

Mark P. Leach ◽

Annie H. Liu

Keyword(s):

Case Studies ◽

Theory Testing ◽

Business Research ◽

Case Study Methodology ◽

Study Methodology ◽

Business To Business

Getting Better at Sensemaking - Advances in Business Marketing and PurchasingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald (MCB UP )

List of contributors

Getting better at sensemaking: Introduction

Integration of qualitative and quantitative research approaches in business-to-business marketing

Business marketing as “Politics”: Identifying and managing political buying situations

Ingredient branding: Perspectives and problems of brand development in business to business and enduser relations

Global integration of marketing and R&D: IBM'S Haifa Research Laboratory and its “WebCutter” technology

Hungarian tender buyers: Some results of an empirical research study

Methods of country risk assessment for international market-entry decision

Research on business-to-business barter in Australia

Using case studies for theory testing in business-to-business research: The development of a more rigorous case study methodology

Getting Better at Sensemaking - Advances in Business Marketing and Purchasing
Latest Publications