Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
Latest Publications

TOTAL DOCUMENTS

14

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Routledge

9781315705392

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

How to Target Diverse Customers: An Advertising Typology and Prescriptions from Social Psychology

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability ◽

10.4324/9781315705392-9 ◽

2015 ◽

pp. 78-100

Keyword(s):

Social Psychology

Download Full-text

Consumer Tunnel Vision and Implications for Managing the Marketing Mix

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability ◽

10.4324/9781315705392-8 ◽

2015 ◽

pp. 57-77

Keyword(s):

Marketing Mix ◽

Download Full-text

Bridging Theory and Practice: A Conceptual Model of Relevant Research

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability ◽

10.4324/9781315705392-6 ◽

2015 ◽

pp. 15-32

Keyword(s):

Conceptual Model ◽

Theory And Practice ◽

Relevant Research

Download Full-text

Improving the Predictive Power of Consumer Research by Measuring Naturally Occurring Judgments

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability ◽

10.4324/9781315705392-16 ◽

2015 ◽

pp. 231-249

Keyword(s):

Consumer Research ◽

Predictive Power ◽

Naturally Occurring

Download Full-text

Optimal Marketing for Really New Products: Using a Consumer Perspective to Improve Communications

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability ◽

10.4324/9781315705392-7 ◽

2015 ◽

pp. 33-56

Keyword(s):

New Products ◽

Consumer Perspective

Download Full-text

Negativity and Customer Satisfaction: Its Managerial Implications

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability ◽

10.4324/9781315705392-17 ◽

2015 ◽

pp. 250-268

Keyword(s):

Customer Satisfaction ◽

Managerial Implications

Download Full-text

The Consumer-Generated Product Review: Its Effect on Consumers and Marketers

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability ◽

10.4324/9781315705392-15 ◽

2015 ◽

pp. 212-230

Keyword(s):

Download Full-text

Brand Experience: Managerial Applications of a New Consumer Psychology Concept

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability ◽

10.4324/9781315705392-13 ◽

2015 ◽

pp. 171-192

Keyword(s):

Consumer Psychology ◽

Brand Experience ◽

Download Full-text

Verbal and Visual Information Interaction in Print Advertisements

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability ◽

10.4324/9781315705392-11 ◽

2015 ◽

pp. 124-143

Keyword(s):

Visual Information ◽

Print Advertisements ◽

Information Interaction

Download Full-text

Marketing Insights from a Model of Action and Empirical Findings

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability ◽

10.4324/9781315705392-19 ◽

2015 ◽

pp. 290-314

Download Full-text