Contemporary Issues in Social Media Marketing
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Published By Routledge

9781315563312
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Like-influencer framework

2017 ◽  
pp. 258-270
Author(s):  
Rashmi Sharma

Trust relationships in social networks

2017 ◽  
pp. 246-257
Author(s):  
Zandra Balbinot ◽  
Sandrine Prom Tep
Keyword(s):  
Social Networks ◽  
Trust Relationships

Salient role and centrality of trust in social media marketing

2017 ◽  
pp. 227-245
Author(s):  
Anil Bhat ◽  
Nirankush Datta
Keyword(s):  
Social Media ◽  
Social Media Marketing

An unexpected journey

2017 ◽  
pp. 149-161
Author(s):  
Wolgang Weitzl ◽  
Clemens Hutzinger

Citizen relationship management by the Government of India through social media channels

2017 ◽  
pp. 1-19
Author(s):  
Rajan Gupta ◽  
Saibal Pal ◽  
Sunil K. Muttoo
Keyword(s):  
Social Media ◽  
Relationship Management ◽  
The Government ◽  
Media Channels

The rise of social media

2017 ◽  
pp. 282-292 ◽  
Author(s):  
Adeola Ogechi
Keyword(s):  
Social Media

Strategizing social media presence

2017 ◽  
pp. 217-226
Author(s):  
Francesca Pucciarelli
Keyword(s):  
Social Media ◽  
Social Media Presence
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