Contemporary Issues in Social Media Marketing
Latest Publications

TOTAL DOCUMENTS

23

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Routledge

9781315563312

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Like-influencer framework

Contemporary Issues in Social Media Marketing ◽

10.4324/9781315563312-19 ◽

2017 ◽

pp. 258-270

Author(s):

Rashmi Sharma

Download Full-text

Trust relationships in social networks

Contemporary Issues in Social Media Marketing ◽

10.4324/9781315563312-18 ◽

2017 ◽

pp. 246-257

Author(s):

Zandra Balbinot ◽

Sandrine Prom Tep

Keyword(s):

Social Networks ◽

Trust Relationships

Download Full-text

Salient role and centrality of trust in social media marketing

Contemporary Issues in Social Media Marketing ◽

10.4324/9781315563312-17 ◽

2017 ◽

pp. 227-245

Author(s):

Anil Bhat ◽

Nirankush Datta

Keyword(s):

Social Media ◽

Social Media Marketing

Download Full-text

An unexpected journey

Contemporary Issues in Social Media Marketing ◽

10.4324/9781315563312-11 ◽

2017 ◽

pp. 149-161

Author(s):

Wolgang Weitzl ◽

Clemens Hutzinger

Download Full-text

Citizen relationship management by the Government of India through social media channels

Contemporary Issues in Social Media Marketing ◽

10.4324/9781315563312-1 ◽

2017 ◽

pp. 1-19

Author(s):

Rajan Gupta ◽

Saibal Pal ◽

Sunil K. Muttoo

Keyword(s):

Social Media ◽

Relationship Management ◽

The Government ◽

Download Full-text

Social media measurement and monitoring

Contemporary Issues in Social Media Marketing ◽

10.4324/9781315563312-14 ◽

2017 ◽

pp. 184-205 ◽

Author(s):

Mudra Mukesh ◽

Anand Rao

Keyword(s):

Download Full-text

Social media stakeholder co-creation of celebrities as human brands

Contemporary Issues in Social Media Marketing ◽

10.4324/9781315563312-5 ◽

2017 ◽

pp. 60-74

Author(s):

Dave Centeno

Keyword(s):

Social Media ◽

Download Full-text

Profiling youth on the basis of their motivations for social media political participation

Contemporary Issues in Social Media Marketing ◽

10.4324/9781315563312-22 ◽

2017 ◽

pp. 293-307

Author(s):

Devinder Pal Singh

Keyword(s):

Social Media ◽

Political Participation

Download Full-text

The rise of social media

Contemporary Issues in Social Media Marketing ◽

10.4324/9781315563312-21 ◽

2017 ◽

pp. 282-292 ◽

Author(s):

Adeola Ogechi

Keyword(s):

Download Full-text

Mechanisms for incentivizing and encouraging online social interactions – an experiment analysing the role of recommendations and rewards on advertisement sharing behaviour

Contemporary Issues in Social Media Marketing ◽

10.4324/9781315563312-20 ◽

2017 ◽

pp. 271-281

Author(s):

William Feitosa ◽

Botelho Delane

Keyword(s):

Social Interactions

Download Full-text