Selected Essays on Corporate Reputation and Social Media
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Published By Springer Fachmedien Wiesbaden

9783658088361, 9783658088378

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IV Corporate Brand Posts On Facebook – The Role Of Interactivity, Vividness, And Involvement

Selected Essays on Corporate Reputation and Social Media ◽

10.1007/978-3-658-08837-8_4 ◽

2015 ◽

pp. 141-185

Author(s):

Markus Kick

Keyword(s):

Corporate Brand

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II The Effects Of Additional Contributions On Statutory Health Insurance Choices In Germany

Selected Essays on Corporate Reputation and Social Media ◽

10.1007/978-3-658-08837-8_2 ◽

2015 ◽

pp. 41-82

Author(s):

Markus Kick

Keyword(s):

Health Insurance ◽

Statutory Health Insurance

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I The Effect Of Corporate Reputation On Health Insurance Choices In A Public-Policy-Shaped Environment Of Premium Equality

Selected Essays on Corporate Reputation and Social Media ◽

10.1007/978-3-658-08837-8_1 ◽

2015 ◽

pp. 11-40

Author(s):

Markus Kick

Keyword(s):

Public Policy ◽

Health Insurance ◽

Corporate Reputation

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III Social Media Effects Along The Value Chain – A Narrative Review

Selected Essays on Corporate Reputation and Social Media ◽

10.1007/978-3-658-08837-8_3 ◽

2015 ◽

pp. 83-140

Author(s):

Markus Kick

Keyword(s):

Social Media ◽

Media Effects ◽

Value Chain ◽

Narrative Review

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