Marketing for Tourism and Hospitality
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Published By Routledge

9781315651026
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Major case study

2019 ◽  
pp. 97-100
Author(s):  
Alan Fyall ◽  
Patrick Legohérel ◽  
Isabelle Frochot ◽  
Youcheng Wang

Collaboration marketing

2019 ◽  
pp. 79-96
Author(s):  
Alan Fyall ◽  
Patrick Legohérel ◽  
Isabelle Frochot ◽  
Youcheng Wang

The future of tourism and hospitality marketing

2019 ◽  
pp. 575-584
Author(s):  
Alan Fyall ◽  
Patrick Legohérel ◽  
Isabelle Frochot ◽  
Youcheng Wang
Keyword(s):  
The Future ◽  
Tourism And Hospitality

Pricing and revenue management

2019 ◽  
pp. 443-470
Author(s):  
Alan Fyall ◽  
Patrick Legohérel ◽  
Isabelle Frochot ◽  
Youcheng Wang
Keyword(s):  
Revenue Management ◽  
Pricing And Revenue Management

The need for change

2019 ◽  
pp. 25-48
Author(s):  
Alan Fyall ◽  
Patrick Legohérel ◽  
Isabelle Frochot ◽  
Youcheng Wang

Marketing destinations

2019 ◽  
pp. 381-406
Author(s):  
Alan Fyall ◽  
Patrick Legohérel ◽  
Isabelle Frochot ◽  
Youcheng Wang

Market segmentation, targeting, and positioning

2019 ◽  
pp. 321-342
Author(s):  
Alan Fyall ◽  
Patrick Legohérel ◽  
Isabelle Frochot ◽  
Youcheng Wang
Keyword(s):  
Market Segmentation

Marketing strategy

2019 ◽  
pp. 297-316
Author(s):  
Alan Fyall ◽  
Patrick Legohérel ◽  
Isabelle Frochot ◽  
Youcheng Wang
Keyword(s):  
Marketing Strategy

Major case study

2019 ◽  
pp. 293-296
Author(s):  
Alan Fyall ◽  
Patrick Legohérel ◽  
Isabelle Frochot ◽  
Youcheng Wang

Major case study

2019 ◽  
pp. 21-24
Author(s):  
Alan Fyall ◽  
Patrick Legohérel ◽  
Isabelle Frochot ◽  
Youcheng Wang
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