Market segmentation, targeting, and positioning

Marketing for Tourism and Hospitality ◽

10.4324/9781315651026-25 ◽

2019 ◽

pp. 321-342

Author(s):

Alan Fyall ◽

Patrick Legohérel ◽

Isabelle Frochot ◽

Youcheng Wang

Keyword(s):

Market Segmentation

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Real Estate Market Segmentation. Results of an Empirical Study of the Demand for Office Space in Germany

10.15396/eres2002_171 ◽

2002 ◽

Keyword(s):

Real Estate ◽

Empirical Study ◽

Market Segmentation ◽

Real Estate Market ◽

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Housing rents in Wallonia, Belgium: The observation system and market segmentation

10.15396/eres2015_20 ◽

2015 ◽

Author(s):

Marko Kryvobokov

Keyword(s):

Market Segmentation ◽

Observation System

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ALTERNATIVE APPROACHES TO MODELLING HOUSING MARKET SEGMENTATION

10.15396/eres2010_397 ◽

2010 ◽

Keyword(s):

Housing Market ◽

Market Segmentation ◽

Alternative Approaches

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ASSESSING THE EFFECT OF ACCESSIBILITY TO AMENITIES IN THE LOCATION RENT SEARCHING FOR MARKET SEGMENTATION OF PREFERENCES

10.15396/eres2010_241 ◽

2010 ◽

Keyword(s):

Market Segmentation

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A Study of market segmentation based on lifestyles of consumers in traditional market

Journal of Korea Service Management Society ◽

10.15706/jksms.2013.14.1.008 ◽

2013 ◽

Vol 14 (1) ◽

pp. 173-190

Author(s):

kim, hyun

Keyword(s):

Market Segmentation ◽

Traditional Market

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Automotive telematics market segmentation based on quality expectations

ASIA MARKETING JOURNAL ◽

10.15830/amj.2014.16.3.57 ◽

2014 ◽

Vol 16 (3) ◽

pp. 57

Author(s):

Dayoung Kim ◽

Donghee Kim ◽

Jungsuk Oh

Keyword(s):

Market Segmentation

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METHODOLOGICAL AND EMPIRICAL ISSUES IN MARKET SEGMENTATION: A COMPARISON OF THE FORMAL AND THE BIO-MIMETIC METHODS

FUZZY ECONOMIC REVIEW ◽

10.25102/fer.2000.01.03 ◽

2000 ◽

Vol 05 (01) ◽

Author(s):

Jacques-Marie Aurifeille ◽

Marie-Pierre Pinto

Keyword(s):

Market Segmentation

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Building market segmentation - Implications for fuel cell cogeneration

10.2514/6.1994-4157 ◽

1994 ◽

Author(s):

W. Teagan ◽

J. Dieckman

Keyword(s):

Fuel Cell ◽

Market Segmentation ◽

Building Market

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Market segmentation strategy through attributes, optional attributes and symbolic consumption propensity of sporting goods consumer

Korean Journal of Sport Management ◽

10.31308/kssm.22.4.1 ◽

2017 ◽

Vol 22 (4) ◽

pp. 1-18

Author(s):

Seung-Hoon Jeong ◽

Sung-Yong Kim ◽

Jeoung-Hak Lee

Keyword(s):

Market Segmentation ◽

Symbolic Consumption ◽

Segmentation Strategy ◽

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Market Segmentation of the Visitors Based on Tourism Motivation :Focused on Gangneung Dano Festival

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2019.6.31.6.151 ◽

2019 ◽

Vol 31 (6) ◽

pp. 151-165

Author(s):

Young-Pyo Kim

Keyword(s):

Market Segmentation ◽

Tourism Motivation

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