The future of tourism and hospitality marketing

2019 ◽  
pp. 575-584
Author(s):  
Alan Fyall ◽  
Patrick Legohérel ◽  
Isabelle Frochot ◽  
Youcheng Wang
Keyword(s):  
The Future ◽  
Tourism And Hospitality

Online tourism and hospitality distribution: a perspective article

2019 ◽  
Vol 75 (1) ◽  
pp. 290-293 ◽  
Author(s):  
Peter O’Connor
Keyword(s):  
Design Methodology ◽  
Future Scenarios ◽  
Content Type ◽  
Future Developments ◽  
The Future ◽  
Industry Practice ◽  
Prior Literature ◽  
Hospitality And Tourism ◽  
Tourism And Hospitality ◽  
Practical Implications

Purpose Critically examining the development of online distribution in hospitality and tourism, this paper aims to speculate on likely future developments for the next decades. Design/methodology/approach The article review prior literature, combining themes with industry insights to speculate about the future. Findings The paper speculates on likely future scenarios for online distribution in hospitality and tourism, including further consolidation of major players, blurring of lines between organization types and the substitution of existing systems by mainstream e-commerce players. Research limitations/implications This paper provides a baseline analysis of the development of online distribution for use by future researchers. Practical implications This study speculates about likely future scenarios in hospitality and tourism distribution and their implications for industry practice. Originality/value To the best of the author’s knowledge, this is the first attempt to extrapolate the likely future of hospitality and tourism online distribution and its implications for industry.

scholarly journals COVID-19: potential effects on Chinese citizens’ lifestyle and travel

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jun Wen ◽  
Metin Kozak ◽  
Shaohua Yang ◽  
Fang Liu
Keyword(s):  
Public Health ◽  
Hospitality Industry ◽  
Travel Behaviour ◽  
Tourism Industry ◽  
Consumption Patterns ◽  
Content Type ◽  
The Future ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Chinese Travellers

Purpose The 2019 novel coronavirus (COVID-19) outbreak is projected to have adverse consequences on the global tourism and hospitality industry. This paper aims to examine how the outbreak may alter Chinese tourists’ lifestyle choices, travel behaviour and tourism preferences in the short and long term. Design/methodology/approach This paper is based on the synthesis of news broadcasted by several media outlets to be supported by an overview of the related literature on tourism marketing, tourism management and tourist behaviour. The authors’ experiences investigating trends in tourism and hospitality at the local and international level have also contributed to the study. Findings This paper predicts that COVID-19 will likely affect Chinese travellers’ consumption patterns, such as the growing popularity of free and independent travel, luxury trips and health and wellness tourism. New forms of tourism including slow tourism and smart tourism may also drive future tourism activities. Such changes are likely to force businesses to reconsider their service designs and distribution channels. Research limitations/implications While Chinese and other potential visitors rethink how they travel, professionals, too, should reflect upon how to bring positive or negative changes to the tourism industry following this pandemic. Subsequent research should also consider how to mitigate the effects of similar public health crises in the future. Practical implications Recommendations for industry practitioners and policymakers focus on tailoring travel arrangements to tourists’ backgrounds. The suggestions may help to alleviate outbreak-related stress, offer travellers newly enriching experiences and partially mitigate the effects of COVID-19 on the tourism and hospitality industry. These recommendations can also apply more broadly to global tourist markets. Social implications The COVID-19 outbreak has already brought significant impacts to nearly every society and industry. Tourism scholars and practitioners should carefully consider this tragedy and how it may inform industry and social practices. This and other public health crises represent sterling opportunities to view the industry holistically in terms of its effects on the environment, climate and travellers themselves. Originality/value This paper presumably represents a frontier study, critically examining the possible impacts of COVID-19 on Chinese travellers’ consumption patterns and how the tourism and hospitality industry may respond to such changes in the future.

Trends and Issues in Tourism and Hospitality Higher Education: Visioning the Future

2003 ◽  
Vol 4 (4) ◽  
pp. 367-376 ◽  
Author(s):  
Marianna Sigala ◽  
Tom Baum
Keyword(s):  
Teaching Methods ◽  
Management Skills ◽  
Technological Environment ◽  
Hospitality Education ◽  
The Future ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Tremendous Impact ◽  
Modern Technologies ◽  
Education Process

Changes in the higher educational environment are having a tremendous impact on the education process, curricula, learning outcomes and instructional practices. This paper aims to identify the challenges facing established universities in tourism and hospitality education and to provide insight of how these could be managed in the future. Five sources of change are identified: the socio-economic and technological environment; global competition; the student market; educators and teaching methods; and the tourism and hospitality industry. The exploitation of modern technologies and the development of information literacy and knowledge management skills are the two major issues that universities need to consider in the future.

scholarly journals The Future of Market Segmentation and Relationship Marketing in the Tourism and Hospitality Sectors

2006 ◽  
Vol 1 (1) ◽  
pp. 1-14
Author(s):  
Susan Horner
Keyword(s):  
Relationship Marketing ◽  
Market Segmentation ◽  
Marketing Strategies ◽  
Discrete Groups ◽  
New Approach ◽  
Ethical Debate ◽  
Behavioural Characteristics ◽  
The Future ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

There has been much written about the different methods of market segmentation in relation to the tourism and hospitality industry. Tourism and hospitality organisations have increasingly tried to devise ways of categorising consumers into discrete groups, understanding their behaviour in a variety of ways, and reflecting these findings in appropriate marketing strategies. This paper uses illustrative examples that have been researched to show that the new approach to market segmentation should be based on psychographic and behavioural characteristics, and considers the relevance of relationship marketing in the context of the post-modernist era and growing ethical debate. The paper concludes with a review of the future for branded tourism and hospitality organisations and suggests that an understanding of consumer behaviour should become the central focus for future commercial success  

scholarly journals The effects of COVID-19 on Airbnb

2020 ◽  
Vol 69 (4) ◽  
pp. 363-381
Author(s):  
Lajos Boros ◽  
Gábor Dudás ◽  
Tamás Kovalcsik
Keyword(s):  
Great Influence ◽  
Economic Situation ◽  
Short Term ◽  
Local Markets ◽  
Quick Recovery ◽  
The World ◽  
The Future ◽  
Tourism And Hospitality ◽  
Occupancy Rates ◽  
Rapid Drop

COVID-19 pandemic starting at the end of 2019, hit hard tourism and hospitality industries throughout the world. As a part of the processes, the most popular P2P accommodation service, the Airbnb also faced a rapid drop in bookings. This study explores and compares the effects of the first wave of the pandemic on the Airbnb markets of 15 cities. The analysis is based on the data retrieved from Insideairbnb.com. Booking trends are compared between 2019 and 2020 and a day-to-day analysis of occupancy rates during the first months of 2020 is also performed. Special attention was paid to the effects of pandemic on different price categories of listings. The results show that the evolution of local pandemic situation had the most significant impact on bookings and occupancy rates in the investigated cities. The characteristics of local markets and the pandemic and economic situation of sending countries had also great influence on the bookings and cancellations. In addition, in some cases the cancellations did not affect the reservations made for the later periods, meaning that tourists hoped for a quick recovery. The effect on price categories was also different from one location to another. The study provides empirical insights to the effects of the disease on P2P accommodations. Furthermore, the future of short-term rentals is also discussed briefly.

New clues for tourism planning and management from consumer neuroscience

2021 ◽  
Author(s):  
Carla Fraga ◽  
Airton Rodrigues
Keyword(s):  
Emotional Responses ◽  
Tourism Planning ◽  
Emotional Processes ◽  
Consumer Neuroscience ◽  
Planning And Management ◽  
Traditional Research ◽  
The Future ◽  
Tourism And Hospitality

The chapter’s primary goal is to look at the future of tourism and discuss consumer neuroscience in the context of tourism planning and management. We first provide theoretical and concept views about the theme of neuroscience in tourism. Then, we describe the different sensors and devices that make it possible to measure and understand consumers’ emotional responses. Following, we show the importance of consumer neuroscience to tourism planning and management while facing the 21st century’s challenges. Through neuroscience, it is possible to understand cognitive and emotional processes inaccessible to traditional research. This chapter contributes from a bibliographic approach with a context of emerging dynamics in tourism and hospitality.

Development of Conference Hospitality Product in Veliko Tarnovo Under the Conditions of COVID-19

2020 ◽  
Vol 12 (2) ◽  
Author(s):  
Nadejda Kostadinova ◽  
◽  
◽  
Keyword(s):  
Future Development ◽  
Time Development ◽  
Current Paper ◽  
Economic Prosperity ◽  
The Future ◽  
Tourism And Hospitality

The periods of crises usually make visible the faults in number of businesses including tourism and hospitality ones. The lack of on time development drivers in their specific products makes the economic prosperity of enterprises harder. The entrepreneurs in Veliko Tarnovo destination that develop conference hospitality product also fall into this number. There are many lapses but many positive prerequisites simultaneously that would define the future development of this niche product. In the current paper, all of them are referred to the current unprecedented situation caused by COVID-19. The paper is based on analyses of the existing conference hospitality product in the destination.

Training and development research in tourism and hospitality: a perspective paper

2020 ◽  
Vol 75 (1) ◽  
pp. 256-259
Author(s):  
Bruce Tracey ◽  
Magdalena Petronella (Nellie) Swart
Keyword(s):  
Design Methodology ◽  
Employee Training ◽  
Training And Development ◽  
Tourism Industry ◽  
Content Type ◽  
The Future ◽  
To Come ◽  
Hospitality And Tourism Industry ◽  
Tourism And Hospitality ◽  
Systems Framework

Purpose The purpose of this paper is to discuss the evolution of the training and development field and present our projections for future inquiry in this important domain. Design/methodology/approach This submission is intended for possible publication as a perspective article as per the editor’s call regarding the Platinum Jubilee; thus, it is a brief review of the focal topic and projection of the future. Findings Employee training and development will continue to be a priority for the hospitality and tourism industry. The systems framework has been clearly established, but it is evident that additional inquiry is needed to explain how the various framework elements are related. In the decades to come, this framework will be expanded to account for the complexities that emerge from the prolific growth in information and resources for supporting training and development. Research limitations/implications While based on decades of previous research, it is always difficult to predict the future, especially 75 years out. Originality/value This paper offers a research primer on the focal topic and prescription for future efforts.

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