The Effect of the Foreign Brand on Consumer Perception

2015 ◽  
pp. 276-276 ◽  
Author(s):  
Trang Phuc Tran ◽  
Robert O. Fabrize
Keyword(s):  
Consumer Perception ◽  
Foreign Brand

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

A Study on Determining The Factors Impacting Consumer Perception Regarding The Online Food Delivery Apps in Guwahati

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 521-542
Author(s):  
Saroj Kumar Koiri ◽  
Subhadeep Mukherjee ◽  
Smriti Dutta
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Food Preferences ◽  
Food Delivery ◽  
Consumer Perception ◽  
Fast Food Industry ◽  
The People ◽  
Indian Food ◽  
Consumer's Perception

Today, fast food industry is growing rapidly in India. It is getting adapted and also being upgraded according to Indian food requirements. Online food ordering apps and sites are developed in order to meet consumer’s expectations. With the changing food preferences and habits of the people, it is necessary to know what factors impact the consumer’s perception regarding online food delivery apps.

Changes in consumer perception of fashion products in a pandemic

2020 ◽  
Vol 28 (3) ◽  
pp. 285-298
Author(s):  
Yeong-Hyeon Choi ◽  
Kyu-Hye Lee
Keyword(s):  
Consumer Perception ◽  
Fashion Products

"Consumer Perception and Adoption Intention of Artificial Intelligent Speaker: Non-Users Perspective"

2019 ◽  
Vol 30 (2) ◽  
pp. 193-213 ◽  
Author(s):  
Jin-Myong Lee ◽  
Minji Jung ◽  
Jurae Lee ◽  
Ye-eun Kim ◽  
Chiyeon An
Keyword(s):  
Consumer Perception ◽  
Artificial Intelligent ◽  
Adoption Intention
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