Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment?

2016 ◽  
pp. 189-194 ◽  
Author(s):  
Roberta Crouch ◽  
Michael Ewer ◽  
Pascale Quester ◽  
Michael Proksch
Keyword(s):  
Brand Attachment ◽  
Brand Ambassadors

THE EFFECT OF BRAND ATTRACTIVENESS ON BRAND ATTACHMENT: THE MODERATING ROLE OF FLOW EXPERIENCE

2019 ◽  
Vol 2019 ◽  
pp. 427-427
Author(s):  
Xiaolei Yu ◽  
◽  
Kyunghoon Kim ◽  
Shuman Wang ◽  
Chunlin Yuan ◽  
...  
Keyword(s):  
Flow Experience ◽  
Brand Attachment ◽  
Brand Attractiveness ◽  
Moderating Role

The Influences of Narcissism and Self－Efficacy on Ethical Responsibility and Brand Attachment

2017 ◽  
Vol 32 (6) ◽  
pp. 411-430
Author(s):  
Jong-Kuk Corey Allen ◽  
◽  
Min Kyung Shin ◽  
Ross Moon ◽  
◽  
...  
Keyword(s):  
Self Efficacy ◽  
Ethical Responsibility ◽  
Brand Attachment

SPORTS BRAND AMBASSADORS AS A MARKETING PROMOTION TOOL

2020 ◽  
Author(s):  
Элиза Александровна Петрова ◽  
Ольга Александровна Артемьева
Keyword(s):  
International Experience ◽  
Opinion Leaders ◽  
Marketing Tool ◽  
Brand Ambassadors

В статье автор рассматривает использование бренд-амбассадора как инструмента маркетинга; особое внимание уделяется изучению его сущности, сильных и слабых сторон, в том числе на практических примерах; рассмотрен международный опыт использования лидеров мнений как представителей спортивных брендов или коллекций; приведена классификация амбассадоров спортивных. In the article, the author considers the use of a brand ambassador as a marketing tool; special attention is paid to the study of its essence, strengths and weaknesses, including practical examples; also the international experience of using opinion leaders as representatives of sports brands or collections is considered; at the end of the article the classification of sports ambassadors is given.

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