The Influence of Product Color on Perceived Weight and Consumer Preference

2016 ◽  
pp. 25-25 ◽  
Author(s):  
Henrik Hagtvedt
Keyword(s):  
Consumer Preference ◽  
Perceived Weight

Understanding Perception of Weight Stigma: Development and Validation of Perceived Weight Stigmatization Scale

2020 ◽  
Vol 34 (4) ◽  
pp. 869-897
Author(s):  
Atiqa Rafeh ◽  
Rubina Hanif
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
University Students ◽  
Exploratory Factor Analysis ◽  
Internal Consistency ◽  
Weight Stigma ◽  
Principal Component Factor Analysis ◽  
Confirmatory Factor ◽  
Perceived Weight ◽  
Weight Stigmatization

The present study was intended to develop a scale to measure perceived weight stigmatization among people with obesity. The study was conducted in five steps. In first step, three focus group discussions were conducted with female obese university students to get the first-hand information related to weight stigmatization. Step two involved four interviews which were conducted with male obese university students to collect detailed information about weight stigmatization experiences of men. Step three included content analysis of qualitative data for item generation. In step four, judge’s opinion was taken, and a committee approach was carried out to select the items for the initial form of the scale. Items for final form of the scale were selected through exploratory factor analysis and confirmatory factor analysis in step five. For exploratory factor analysis, 150 university students (men = 61, women = 89) were included in the sample, whereas, for confirmatory factor analysis, another group of students (men = 78, women = 72) participated in the study. Principal Component Factor Analysis revealed three meaningful structures including Self-Perception, Perceived Social Rejection, and Perceived Impact containing 43 items. Confirmatory factor analysis confirmed this factor structure and all 43 items possessed factor loadings greater than .40. Moreover, results indicated that perceived weight stigmatization had high internal consistency (Cronbach’s alpha = .96) with three subscales having internal consistency .95, .83, and .92 respectively. Therefore, Perceived Weight Stigmatization Scale turned out to be a reliable and valid instrument for measuring perception of weight stigma in adults with obesity.

THREE KINDS OF ANTHROPOMORPHIZED BRANDS AND CONSUMER PREFERENCE: MEDIATING EFFECTS OF INSTRUMENTAL AND TERMINAL MATERIALISM

2018 ◽  
Vol 2018 ◽  
pp. 501-501
Author(s):  
Ono Akinori ◽  
◽  
Aiba Masaki ◽  
Takeda Koshi ◽  
Hokari Hanako ◽  
...  
Keyword(s):  
Consumer Preference ◽  
Mediating Effects
Sign in / Sign up

Export Citation Format

Share Document