Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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TOTAL DOCUMENTS

219

(FIVE YEARS 219)

H-INDEX

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Published By Springer International Publishing

9783030425449, 9783030425456

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Special Session: Examining Implications of Marketing (mis)Representation on Wellbeing of Consumers with Disabilities: A Cross-Cultural Comparison: An Abstract

Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-42545-6_92 ◽

2020 ◽

pp. 295-296

Author(s):

Shauna Kearney ◽

Eva Kipnis ◽

Ian Brittain

Keyword(s):

Cross Cultural ◽

Special Session ◽

Cultural Comparison ◽

Cross Cultural Comparison

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An Extension of Consumers’ Green Consumption Value to Financial Life: An Abstract

Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-42545-6_77 ◽

2020 ◽

pp. 265-266

Author(s):

Heejung Park

Keyword(s):

Green Consumption ◽

Consumption Value

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The Customers’ Role in Service Recruitment and Retention in the Sharing Economy: An Abstract

Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-42545-6_73 ◽

2020 ◽

pp. 257-258

Author(s):

Daniel J. Petzer ◽

Estelle van Tonder

Keyword(s):

Sharing Economy ◽

Recruitment And Retention

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Does Positive E-WOM Always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract

Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-42545-6_67 ◽

2020 ◽

pp. 245-246

Author(s):

Ronaldo Pereira Nunes ◽

José Marcos Carvalho de Mesquita

Keyword(s):

Emerging Markets

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Nation Brands in Expert Electronic Word-of-Mouth: An Abstract

Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-42545-6_64 ◽

2020 ◽

pp. 239-240

Author(s):

Zixuan “Mia” Cheng ◽

Chatdanai Pongpatipat ◽

Leyland Pitt

Keyword(s):

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Nation Brands

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Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract

Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-42545-6_59 ◽

2020 ◽

pp. 209-210

Author(s):

Linda Deigh ◽

Jillian Farquhar ◽

Julie Robson

Keyword(s):

Sub Saharan Africa ◽

Marketing Communications ◽

Sub Saharan

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Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services

Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-42545-6_56 ◽

2020 ◽

pp. 195-204

Author(s):

Olga Kvasova ◽

John Buffington

Keyword(s):

Health Care ◽

Health Care Services ◽

Code Switching ◽

Care Services

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Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract

Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-42545-6_54 ◽

2020 ◽

pp. 191-192

Author(s):

Yunjie Lu ◽

Cleopatra Veloutsou ◽

Katherine Duffy

Keyword(s):

Special Session ◽

Luxury Brand

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Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract

Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-42545-6_53 ◽

2020 ◽

pp. 189-190

Author(s):

Rania W. Semaan ◽

Valerie Lindsay ◽

Paul Williams ◽

Nicholas J. Ashill

Keyword(s):

Special Session ◽

Gulf Region ◽

Luxury Consumption

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Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data

Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-030-42545-6_5 ◽

2020 ◽

pp. 27-35

Author(s):

Teresa Fernandes ◽

Nuno Pereira

Keyword(s):

Personal Data ◽

Willingness To Disclose

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Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Special Session: Examining Implications of Marketing (mis)Representation on Wellbeing of Consumers with Disabilities: A Cross-Cultural Comparison: An Abstract

An Extension of Consumers’ Green Consumption Value to Financial Life: An Abstract

The Customers’ Role in Service Recruitment and Retention in the Sharing Economy: An Abstract

Does Positive E-WOM Always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract

Nation Brands in Expert Electronic Word-of-Mouth: An Abstract

Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract

Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services

Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract

Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract

Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data

Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications