Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract

2020 ◽  
pp. 191-192
Author(s):  
Yunjie Lu ◽  
Cleopatra Veloutsou ◽  
Katherine Duffy
Keyword(s):  
Special Session ◽  
Luxury Brand

THE STATE OF KNOWLEDGE ON LUXURY BRAND MARKETING: A REVIEW OF THE LITERATURE

2015 ◽  
Vol 1 (5) ◽  
pp. 91-96
Author(s):  
Charles R. Taylor ◽  
◽  
John Costello ◽  
Eunju Ko
Keyword(s):  
The State ◽  
Review Of The Literature ◽  
Luxury Brand ◽  
Brand Marketing

EXAMINATION OF INFORMATION SOURCES FOR MILLENNIAL CONSUMERS’ LUXURY BRAND CONSUMPTION

2019 ◽  
Vol 2019 ◽  
pp. 372-373
Author(s):  
Ui-Jeen Yu ◽  
◽  
Eunjoo Cho ◽  
Jihyun Kim
Keyword(s):  
Information Sources ◽  
Luxury Brand

THE DIFFERENTIAL EFFECTS OF FACE GAIN VERSUS FACE LOSS ON LUXURY BRAND CONSUMPTION

2019 ◽  
Vol 2019 ◽  
pp. 266-266
Author(s):  
Jianping Liang ◽  
◽  
Rajeev Batra ◽  
Zhuomin Shi
Keyword(s):  
Luxury Brand ◽  
Differential Effects

EMPOWERMENT THROUGH THE USE OF INGRATIATION IN HERMÈS ONLINE LUXURY BRAND COMMUNITIES

2015 ◽  
Vol 4 (3) ◽  
pp. 512-512
Author(s):  
Marina Leban ◽  
◽  
Benjamin Voyer
Keyword(s):  
Luxury Brand ◽  
Brand Communities

THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

2018 ◽  
Vol 2018 ◽  
pp. 698-698
Author(s):  
Aurélie Hemonnet-Goujot ◽  
◽  
Pierre Valette-Florence
Keyword(s):  
Brand Love ◽  
Luxury Brand

HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION

2019 ◽  
Vol 2019 ◽  
pp. 105-128
Author(s):  
Xiaoming Lu ◽  
◽  
Raffaele Filieri ◽  
Mizan Rahman
Keyword(s):  
Social Media ◽  
Brand Communication ◽  
Luxury Brand
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