Handbook of Hospitality Marketing Management
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61

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Published By Routledge

9780080569437, 9781136399978, 9780080450803

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Strategic alliances

Handbook of Hospitality Marketing Management ◽

10.4324/9780080569437.ch18 ◽

2015 ◽

Author(s):

Karin Weber ◽

Prakash K. Chathoth

Keyword(s):

Strategic Alliances

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Group decision making

Handbook of Hospitality Marketing Management ◽

10.4324/9780080569437.ch16 ◽

2015 ◽

Author(s):

Alain Decrop

Keyword(s):

Decision Making ◽

Group Decision Making ◽

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Experiential consumption: Affect – emotions – hedonism

Handbook of Hospitality Marketing Management ◽

10.4324/9780080569437.ch12 ◽

2015 ◽

Author(s):

Karl Titz

Keyword(s):

Experiential Consumption

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Push–pull dynamics in travel decisions

Handbook of Hospitality Marketing Management ◽

10.4324/9780080569437.ch15 ◽

2015 ◽

Author(s):

Muzaffer Uysal ◽

Xiangping Li ◽

Ercan Sirakaya-Turk

Keyword(s):

Travel Decisions

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Relationship and loyalty marketing

Handbook of Hospitality Marketing Management ◽

10.4324/9780080569437.ch5 ◽

2015 ◽

Author(s):

Stowe Shoemaker ◽

Camille Kapoor

Keyword(s):

Loyalty Marketing

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Service quality and business performance

Handbook of Hospitality Marketing Management ◽

10.4324/9780080569437.ch8 ◽

2015 ◽

Author(s):

Dia Zeglat ◽

Yuksel Ekinci ◽

Andrew Lockwood

Keyword(s):

Service Quality ◽

Business Performance

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Advertising, public relations and crisis management

Handbook of Hospitality Marketing Management ◽

10.4324/9780080569437.ch6 ◽

2015 ◽

Author(s):

Kathryn LaTour

Keyword(s):

Public Relations ◽

Crisis Management

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Branding, brand equity, and brand extensions

Handbook of Hospitality Marketing Management ◽

10.4324/9780080569437.ch4 ◽

2015 ◽

Author(s):

Woody G. Kim

Keyword(s):

Brand Equity ◽

Brand Extensions

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Research on the casino industry

Handbook of Hospitality Marketing Management ◽

10.4324/9780080569437.ch19 ◽

2015 ◽

Author(s):

Kathryn Hashimoto

Keyword(s):

Casino Industry

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Motivations, attitudes, and beliefs

Handbook of Hospitality Marketing Management ◽

10.4324/9780080569437.ch9 ◽

2015 ◽

Author(s):

Alan D. Bright

Keyword(s):

Attitudes And Beliefs

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