Dining in the sharing economy: a comparison of private social dining and restaurants

Purpose In view of the intense competition between businesses in the sharing economy and the conventional hospitality industry, this study aims to compare consumers’ private social dining and restaurant dining experiences. Design/methodology/approach In-depth interviews with 29 private social diners were conducted to yield 10 dining experiential domains, which were then validated using online survey data from 840 diners across four sample groups – local (Hong Kong) private social diners, local (Hong Kong) restaurant diners, overseas private social diners and overseas restaurant diners – to empirically examine a mechanism through which the dining experience influences diners’ psychological and behavioral responses. Findings The significant differences emerged among the four sample groups in their evaluations of dining experiences. The mediating role of memorability appeared weaker in overseas settings than in local settings. Practical implications The findings suggest restaurateurs be creative and open-minded in designing dining experiences that go beyond food-related satisfaction. Destination marketers should also find the findings insightful because they can diversify their catering offerings by differentiating private social dining with conventional restaurants. Originality/value The study presents a novel angle on experiential consumption in the sharing economy to focus on food-sharing activities, which is thought to complement the currently skewed research focus in the sharing economy. A theoretically driven mechanism was also validated to explain the experiential differences between conventional restaurants and private social dining.

Economics of Experiential Consumption In a Rural Heritage Destination

As markets evolve in the era of the experience economy, experiences have become more meaningful and are an essential part of tourism. Several studies have found that higher expenditures are a positive outcome of a successful and satisfying tourism experience. The purpose of this study is to examine the economic potential of staged experiential offerings in a rural community: Wickenburg, Arizona, a typical western mining and ranching heritage community with a thriving tourism economy. A content analysis of the community's official tourism website and attraction websites, and an onsite survey of visitors are the primary data sources. The results indicate that somewhat moderate demand exists for experiential consumption. They also reiterate the crossover significance of emotional and cognitive attributes and support the cognitive theory of emotions. This study contributes to the existing body of knowledge and suggests that emotional and cognitive aspects of experiential consumption should be considered simultaneously for their economic value.

Together or alone on the prosocial path amidst the COVID-19 pandemic: the partitioning effect in experiential consumption

PurposeDuring these unprecedented times, acts of charity are deemed essential to help individuals in need and support the social safety net. Given the importance of prosocial behavior for survival through the coronavirus disease 2019 (COVID-19) outbreak, the authors investigate the effects of partitioning experiential consumption and self-construal on consumer responses.Design/methodology/approachBased on the literature on partitioning and self-construal, the findings across three experimental studies provide novel insights into the interplay between partitioning and self-construal, and offer psychological processes on prosocial and behavioral intention.FindingsIndividuals with predominantly independent (vs. interdependent) self-construals and those primed with independent (vs. interdependent) self-construals showed higher prosocial intention when the experiential product ad was in an aggregated (vs. partitioned) format. The fit between the type of format and self-construal leads to the high control coping mechanism, and ultimately prosocial intention.Originality/valuePartitioning experiential consumption has not been directly examined using self-construal, providing novel insights into consumer reactions during the pandemic. This paper provides practical implications to practitioners and researchers to better understand and adapt to shifting digital consumption patterns.

Influence of Experiential Consumption and Social Environment of Local Tourists on the Intention to Revisit Tunisian Guesthouses: Mediating Role of Involvement in the Experience

This study aims to examine the relationships between the experiential consumption, the social environment, and intention to revisit. The mediating role of involvement in the experience between experiential consumption and the intention to revisit and between the social environment and the intention to revisit has been expressed and tested. The data for this research was collected from local tourists staying in guesthouses scattered all over Tunisia. The authors applied structural partial least squares equation modeling to analyze 259 questionnaires completed by participants and to test the hypotheses. The authors found a positive and direct effects of the social environment on involvement in the experience while experiential consumption did not. In addition, the results indicated positive and significant indirect effects for the social environment on the intention to revisit through involvement in the experience. The results do not support a mediating role of involvement in experience on the relationship of experiential consumption and intention to revisit. In addition, the results showed a strong and positive effect of involvement in the experience on intention to revisit. This research makes a distinctive theoretical contribution to the literature of perceived experiential value by analyzing the relationships between experiential consumption and the social environment on experience involvement and intention to revisit a guesthouse. In addition, this study explores several practical implications of these results.

The broadening boundaries of materialism

The implications of waning desire for ownership on materialism are not well understood. This study examines the interface between materialism and consumption and asks, is materialism manifest in the absence of ownership centrality, and if so, how? Drawing from an interpretive investigation of digital nomads, it is suggested that materialism has broadened to adapt to non-ownership centrality, and we define it as a logic of consumption, which manifests as a preoccupation with the consumption of objects, access or experiences as a way to signal status, build image, pursue happiness, and attain a sense of self-worth. Three discrete but complementary ways through which materialism emerges in the absence of ownership centrality are identified: (1) preoccupation with strategic curation rather than accumulation, (2) intentional prioritization of experiential consumption over ownership as a means to fulfill materialistic aims, and (3) adoption of bricolages across spectrums of consumption (solid/liquid, budget/luxury, access/ownership).

The event experiences of attendees with food allergies, intolerances and coeliac disease: risk loaded value-creation/destruction

PurposeFor attendees with allergies, intolerances and coeliac disease, accessing safe, nutritious and good quality food and drink is a vital but challenging dimension of events. This study sought to capture and analyse the lived event experiences of individuals with a variety of food-related health, wellbeing and safety needs.Design/methodology/approachThis study adopted an inductive approach, using semi-structured interviews to gather qualitative data from participants with various food allergies and intolerances or coeliac disease.FindingsAttendees had low expectations regarding food choice, quality and value, which stemmed from past event experiences. Poor information about suitable food and drink, coupled with frontline staffs' perceived knowledge, responsiveness and care were frequently seen as sources of service failures. The data stress how exposure to potentially harmful foods and food avoidance influenced attendees' experiences. The findings also help to appreciate consumers' agency, identifying various coping strategies used by affected individuals to anticipate risks, engage in compensatory behaviours and mitigate the effects of unsuitable food and drink.Originality/valueThis study is unique in examining the event experiences of individuals with food allergies, intolerances and coeliac disease. It demonstrates how practices in the crucial domain of food and drink provision can affect the overall event experience, with potential consequences at, across and potentially beyond the venue and occasion. From a theoretical perspective, the study conceptualises intersections of risk, value-creation/destruction and experiential consumption. It shows the “episodic” and “perpetual” impacts of “risk loaded” consumption, while arguing that diverse value-creation/destruction practices mediate pathways leading to different experiential outcomes.