SIKAP, KEPUASAN, DAN LOYALITAS KONSUMEN TERHADAP PRODUK SARI APEL UMKM APELNESIA, KOTA BATU DENGAN PENDEKATAN BAURAN PEMASARAN 4P

Massive apple production drives MSMEs in Batu City to process the fruit, as an example, apple extract. With so many MSMEs that make apple extract, creates higher market competitiveness. One of the MSMEs that makes apple extract is Apelnesia. The purpose of this research is to study attitude, satisfaction, and loyalty of consumers towards Apelnesia MSME apple extract product. The basic method of this research is a quantitative analysis. The sampling method uses non-probability method with time linear function technique. This research uses Fishbein analysis, Importance Performance Analysis, Customer Satisfaction Index, and Loyalty Pyramid. The results showed that consumer attitude is Quiet Positive. Importance Performance Analysis showed the attributes that needs improvement i.e. Packaging (X1.4), Price equals quality (X2.1), Easy product access (X3.1), and Strategic location (X3.3). Satisfaction level of consumers according to Customer Satisfaction Index is Satisfied. Loyalty Pyramid showed that the highest level of consumer loyalty is Liking the brand with 71.88%.Key words: apple extract, attitude, loyalty, marketing mix, satisfaction

The Effect of Marketing Mix, Service Quality and Trust on Customer Satisfaction and Loyalty at PT. Great Indonesian Milagros

This research purposes aims to analyze the effect of the marketing mix (product, price, promotion, place, employee, process and physical evidence) on customer satisfaction, the effect of service quality on customer satisfaction, the effect of trust on customer satisfaction, the effect of the marketing mix on customer loyalty, the influence of quality. service to customer loyalty, the effect of trust on customer loyalty and the effect of satisfaction on customer loyalty at PT. Great Indonesian Milagros. Test and analyze the effect of the marketing mix on customer loyalty through customer satisfaction at PT. Great Indonesian Milagros. Test and analyze the effect of service quality on customer loyalty through customer satisfaction at PT. Great Indonesian Milagros. Test and analyze the influence of trust on customer loyalty through customer satisfaction at PT. Great Indonesian Milagros. To achieve this research, questionnaires were distributed and documents were collected using descriptive statistical analysis methods, SEM analysis. The total population is all customers who have registered in 2015–2019, amounting to 558 subscribers. The numbers of samples in this study were 233 customers. The results of this study found that the marketing mix and service quality have a positive and significant effect on customer satisfaction, trust has a negative and insignificant effect on customer satisfaction. The marketing mix, service quality, and Trust have a positive and significant effect on customer loyalty. Marketing mix and service quality have a positive and significant effect on customer loyalty through customer satisfaction. Trust has a negative and insignificant effect on customer loyalty through customer satisfaction Keywords: Marketing Mix, Service Quality, Trust, Customer Satisfaction, Customer Loyalty.

Brewing up brand loyalty: the rhetorical construction of the Starbucks rewards user interface and how consumer behaviour is influenced through gamification and visual tropes

Today, in the absence of a company’s product or service offering, a mobile-based loyalty application can be used as a non-transactional mechanism to shape consumer behavior. This Major Research Paper takes a look into the Starbucks Rewards loyalty program platform, both from a mobile application as well as a desktop website perspective, to understand how Starbucks generates customer loyalty in the multi-billion-dollar coffee market through the application of game elements and strategic document design within the platform’s user interface. Based on a comprehensive review of Starbucks Rewards, this project addresses the following research questions: 1) In the development of a loyalty application, has Starbucks employed elements that address a consumer’s behavioural motivations for autonomy, competence and relation? and 2) Within the scope of gamification and document design, how are the rhetorical appeals of ethos, pathos and logos employed in the user interface visuals of the Starbucks Rewards app and website? Starbucks has carefully employed principles of design within loyalty marketing efforts to manipulate the communicative intent of visualizations, capitalizing on the human mind in favour of company objectives.

Brewing up brand loyalty: the rhetorical construction of the Starbucks rewards user interface and how consumer behaviour is influenced through gamification and visual tropes

Today, in the absence of a company’s product or service offering, a mobile-based loyalty application can be used as a non-transactional mechanism to shape consumer behavior. This Major Research Paper takes a look into the Starbucks Rewards loyalty program platform, both from a mobile application as well as a desktop website perspective, to understand how Starbucks generates customer loyalty in the multi-billion-dollar coffee market through the application of game elements and strategic document design within the platform’s user interface. Based on a comprehensive review of Starbucks Rewards, this project addresses the following research questions: 1) In the development of a loyalty application, has Starbucks employed elements that address a consumer’s behavioural motivations for autonomy, competence and relation? and 2) Within the scope of gamification and document design, how are the rhetorical appeals of ethos, pathos and logos employed in the user interface visuals of the Starbucks Rewards app and website? Starbucks has carefully employed principles of design within loyalty marketing efforts to manipulate the communicative intent of visualizations, capitalizing on the human mind in favour of company objectives.

Pengaruh Kualitas Pelayanan, Bauran Pemasaran Dan Citra Merek Terhadap Loyalitas Pelanggan Pada Mcdonald’s Di Kota Denpasar

Customer loyalty is a commitment that customers hold deeply to buy the product or service being offered. In order for customers to have high loyalty, a company needs to pay attention to the factors that determine customer loyalty. The purpose of this study was to determine the effect of service quality, marketing mix and brand image on customer loyalty. This research was conducted at McDonald's company in Denpasar City. The number of samples taken was 100 customers, with probability sampling method, especially simple random sampling. Data collection was carried out through interviews, observation, documentation study, literature study and questionnaires. The analysis technique used is multiple linear regression. Based on the analysis, it is found that service quality, marketing mix and brand image simultaneously have a significant effect on customer loyalty. Partially service quality has a significant effect on customer loyalty, marketing mix has a significant effect on customer loyalty, and brand image has a significant effect on customer loyalty.

Loyalty Marketing Strategies and Tools of their Implementation

The article considers the factors of formation of consumer loyalty to the company and brand, loyalty strategies and tools for their implementation. The authors substantiate the importance of forming consumer loyalty. The list of strategies that lead to the formation of general consumer loyalty to the company and brand is defined on the example of a company-manufacturer of freshly roasted coffee. The combination of marketing tools that ensure the success of the loyalty strategy is considered. There are groups of consumers by level of loyalty, which must be taken into account when selecting strategies and measures for the formation of loyalty. The complexity of evaluating the effectiveness of loyalty programs is investigated and the main metrics for quantitative measurement of the level of loyalty are proposed. It is concluded that the result of assessing the level of consumer loyalty is to make an informed decision to develop new loyalty programs or adjust existing ones to create maximum consumer loyalty. Recommendations for improving consumer loyalty management strategies and relevant marketing tools are provided.

Pengaruh Segmentingan Dan Targeting Terhadap Strategi Pemasaran Permen Jahe Cantik Pada Pd. Tasacika

This research aims to find out the influence of Segmentation and Targeting on The Marketing Strategy of Beautiful Ginger Candy PD. Tasacika Sukabumi Regency. The analysis of the data used is a descriptive type with an exoplanatory method. Data collection techniques with interview methods, questionnaires, and observations. Based on the results of the research the influence of segmenting on marketing strategies, the influence of segmenting and targeting on marketing strategies, and the influence of targeting on loyalty marketing strategies. So it can be inferred from the research shows that the positive and significant influence between Segmenting and Targeting simultaneously on marketing strategies on Beautiful Ginger Candy in PD. Tasacika means that Segmenting and Targeting have an important role to play in creating more effective and efficient marketing strategies for the company.

Global implications of cause-related loyalty marketing

Purpose Loyalty programs (LPs) worldwide are maturing even as such programs are growing at a sluggish pace and losing appeal among consumers. This creates a need (and a potential opportunity) for firms to redesign their LPs that better resonates with their customers. The purpose of this paper is to identify that reorienting LPs to focus on societal and environmental causes, in addition to economic causes, can revive the growth of LPs. Design/methodology/approach This study uses a triangulation approach to integrate knowledge from past research, managerial insights and the popular press that is used in two ways. First, this study identifies a dominant logic in the evolution of LPs toward a focus on societal and environmental causes. Second, based on this evolving logic, this study advances a framework to design cause-related LPs that is an integration of a firm’s economic, societal and environmental imperatives. Findings The proposed framework submits that designing a LP consisting of tangible and intangible characteristics will lead to the increased adoption of LPs by the focal industry firms, and the increased acceptance of LPs by customers across all focal industry firms, while moderated by the competitive pressure faced by firms, and the prevailing regulatory framework. Further, the adoption and acceptance of LPs by firms and customers, respectively, will lead to the realization of established LP outcomes, while moderated by the intensity of customer usage. Research limitations/implications Based on the proposed framework, this study identifies important implications for customers, firms, society and the environment worldwide in redesigning their LPs. Originality/value By integrating various sources of knowledge (academia, business and press) from multiple domains (e.g. marketing, sociology, environmental studies and finance), this study presents an integrative framework that presents a holistic approach in redesigning LPs.

Benefit Clubs as a Tool for Loyalty Marketing. Study of Brazil’s Main Insurance Companies

: This paper considers Relationship Marketing as a business strategic tool and seeks to verify the existence of Benefit Clubs and their structure offered by the major insurance companies in Brazil, analyzing the presence and formatting of the programs. Through the content analysis methodology, we seek to infer its uses for the strengthening of the positioning of these companies. At the end of the paper we compare the best practices identified. The result of the analysis considers the differential obtained by the employment of programs that seek to create brand value and loyalty.