Komunikasi, Keberagaman, dan Pariwisata: Strategi Warga Rama Agung menuju Desa Wisata Religius

Indonesia is experiencing an emergency communication between religious communities. The issue of division is easier to emerge and be consumed quickly by the community than the issue of togetherness. Interestingly, it is always the best practice of harmony between religious communities in rural areas which raises optimism that diversity in Indonesia continues. This study explains communication between religious communities in the success of the implementation of a religious tourism village in Rama Agung. A qualitative case study approach was carried out. Data were collected through interview techniques, observation, and search for relevant literature. Specifically for the interview data, we processed it through the transcript mechanism, keyword search, keyword categorization, and wording. Our findings include three important focuses: indicators of diversity, communication patterns in religious tourism villages, and forums for communication. We found three salient social capitals: the legacy of value systems brought by immigrant communities and the results of value processing in the environment, written rules or agreements between communities, and the leadership of religious leaders who were able to balance internal and external desires. Informal and formal communication forums have been used by the community to communicate their ideas. Then we present a communication pattern from the idea discussed, the development, to the execution stage. In the end, this study suggests a narrative approach to describe more clearly the way of communication in the village of religious tourism organized by religious diversity

Nakhon Si Thammarat Muslim Business Club: Managing Da'wah and Entrepreneurship among Muslim Minorities in the Southern Thailand

Pattani is not a single representation of the Islamic existence in Thailand, because in reality Muslim societies have been living in various regions. One place where Muslim societies can form new identities is in the Nakhon Si Thammarat province, where they are able to transform into an adaptive and highly competitive group. To examine more deeply this phenomenon, this study uses a type of qualitative research with a descriptive approach, and emphasizes the interactive data analysis of the Miles and Huberman models. The results of field research show that one of the manifestations of Muslim existence is to establish Nakhon Si Thammarat Muslim Business Club (NMBC). In its existence, NMBC has two main functions: First, to bridge and unite the power of Muslim entrepreneurs from micro to large scale. Secondly, to become a da’wah institution on Islamic philanthropy based on the belief that the more charity, the more business will develop. NMBC gives direction to the development of Muslim entrepreneurship in two ways: First, positioning the majority group as partners, not competitors. Second, to strengthen the Blue Ocean strategy in which Muslim entrepreneurs must find new business sector gaps that are not controlled by the majority group.