Marketing Long-Term and Senior Care Services
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Published By Routledge

9781315860169
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From the Editor’s Desk

2021 ◽  
pp. 1-4
Author(s):  
William J. Winston

Challenges in Marketing Mental Health Senior Services

2021 ◽  
pp. 69-76
Author(s):  
Sharon George
Keyword(s):  
Mental Health ◽  
Senior Services

Marketing Long Term and Senior Care Services

2021 ◽  
pp. 19-32
Author(s):  
Ben Abramovice
Keyword(s):  
Care Services

Increasing Competition Will Expand the Healthcare Marketer’s Role

2021 ◽  
pp. 33-44
Author(s):  
Joseph B. McCarthy ◽  
Lily L. Hurlimann

Marketing Long Term and Senior Care Services

2021 ◽  
pp. 5-18
Author(s):  
Ben Abramovice
Keyword(s):  
Care Services

Control of the Marketing Effort in Health Care Organizations

2021 ◽  
pp. 83-100
Author(s):  
James D. Suver ◽  
John A. Miller ◽  
Leonard Farr
Keyword(s):  
Health Care ◽  
Health Care Organizations ◽  
Marketing Effort
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