Marketing and Smart Technologies - Smart Innovation, Systems and Technologies
Latest Publications

TOTAL DOCUMENTS

42

(FIVE YEARS 42)

H-INDEX

2

(FIVE YEARS 2)

Published By Springer Singapore

9789811515637, 9789811515644

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Service Loyalty in Retail Banking: An Empirical Study

Marketing and Smart Technologies - Smart Innovation, Systems and Technologies ◽

10.1007/978-981-15-1564-4_7 ◽

2019 ◽

pp. 59-66

Author(s):

Mathias Mujinga

Keyword(s):

Empirical Study ◽

Retail Banking ◽

Service Loyalty

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Websites as Spaces of Confluence: Narratives and the Pursuit of Legitimacy

Marketing and Smart Technologies - Smart Innovation, Systems and Technologies ◽

10.1007/978-981-15-1564-4_4 ◽

2019 ◽

pp. 29-37

Author(s):

Fernando Pinto Santos ◽

Mafalda Nogueira

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Information Society: Access to Public Information

Marketing and Smart Technologies - Smart Innovation, Systems and Technologies ◽

10.1007/978-981-15-1564-4_33 ◽

2019 ◽

pp. 350-362

Author(s):

Susana Molina ◽

Gina Parrales ◽

Soraya Linzán ◽

Arturo Clery

Keyword(s):

Information Society ◽

Public Information

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Customer Acceptance of Shopping-Assistant Chatbots

Marketing and Smart Technologies - Smart Innovation, Systems and Technologies ◽

10.1007/978-981-15-1564-4_26 ◽

2019 ◽

pp. 278-287 ◽

Author(s):

Tiago Araújo ◽

Beatriz Casais

Keyword(s):

Customer Acceptance

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The Influence of Thinking Styles on Perceived Price Fairness: An Experimental Study

Marketing and Smart Technologies - Smart Innovation, Systems and Technologies ◽

10.1007/978-981-15-1564-4_21 ◽

2019 ◽

pp. 219-228

Author(s):

Sayanti Shaw

Keyword(s):

Experimental Study ◽

Thinking Styles ◽

Price Fairness ◽

Perceived Price ◽

Perceived Price Fairness

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Mobile Applications at Music Festivals in Portugal

Marketing and Smart Technologies - Smart Innovation, Systems and Technologies ◽

10.1007/978-981-15-1564-4_19 ◽

2019 ◽

pp. 190-201

Author(s):

Daniel Fonseca ◽

José Luís Reis ◽

Sandrina Teixeira ◽

Marc K. Peter

Keyword(s):

Mobile Applications ◽

Music Festivals

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The Role of Digital Influencers on Buying Intention

Marketing and Smart Technologies - Smart Innovation, Systems and Technologies ◽

10.1007/978-981-15-1564-4_14 ◽

2019 ◽

pp. 137-145

Author(s):

Rita Silva ◽

Ana Sampaio ◽

Pedro Rodrigues

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Potential and Advantages of Social Shopping in Portugal

Marketing and Smart Technologies - Smart Innovation, Systems and Technologies ◽

10.1007/978-981-15-1564-4_13 ◽

2019 ◽

pp. 125-136

Author(s):

Joana Ferreira ◽

Vitor Santos ◽

Pedro Malta

Keyword(s):

Social Shopping

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The Characteristics of Digital Influencers and Their Ethically Questionable Attitudes

Marketing and Smart Technologies - Smart Innovation, Systems and Technologies ◽

10.1007/978-981-15-1564-4_11 ◽

2019 ◽

pp. 101-111

Author(s):

Sara Silva ◽

Pedro Quelhas de Brito

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The Digital Advertising Conceptual Flow: A Literature Review

Marketing and Smart Technologies - Smart Innovation, Systems and Technologies ◽

10.1007/978-981-15-1564-4_1 ◽

2019 ◽

pp. 1-8

Author(s):

Valerio Stallone

Keyword(s):

Literature Review

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