Potential and Advantages of Social Shopping in Portugal

Author(s):  
Joana Ferreira ◽  
Vitor Santos ◽  
Pedro Malta
Keyword(s):  
2021 ◽  
Vol 133 ◽  
pp. 399-408
Author(s):  
Jessica Babin Weeks ◽  
Keith Marion Smith ◽  
John Hulland
Keyword(s):  

The application of mobile technologies such as 4G has triggered social commerce development. However, due to the perceived uncertainty and risk, users may obtain a poor experience when conducting social shopping. Integrating both perspectives of social support and network externality, this research examined users’ flow experience associated with social shopping. The results indicated that both emotional support and network externality affect flow, which in turn affects identification and social shopping intention. The results imply that companies need to create a supportive climate and utilize network externality to improve users’ experience and facilitate their shopping behaviour.


2016 ◽  
Vol 4 (3) ◽  
pp. 117-122
Author(s):  
Wei-Shang Fan ◽  
Jan-Kai Huang

Author(s):  
Efraim Turban ◽  
Judy Strauss ◽  
Linda Lai
Keyword(s):  

2011 ◽  
Author(s):  
Jiyun Kang ◽  
Haesun Park-Poaps
Keyword(s):  

Author(s):  
Jia Shen ◽  
Lauren B. Eder

Social commerce is the latest development in e-commerce to combine the power of online social networking with shopping. While the adoption of information technology is well studied, new theoretical development is needed to account for the specific characteristics of social commerce applications and their interactions with the user. This study examines factors that are associated with user acceptance of social shopping websites, which are sites designed specifically to support social interactions while users shop. This paper augments the Technology Acceptance Model with constructs that enhance the specificity of the model to the social shopping application of social commerce, including social comparison, social engagement, enjoyment as well as perceived ease of use and perceived usefulness. The model was empirically tested, and the results provided strong support. Implications and directions for future research are also discussed.


Author(s):  
Christine Balague ◽  
Zhenzhen Zhao

S-commerce and M-commerce become buzz word recent years. The social and mobile elements have brought new ways of thinking as well as challenging opportunities in e-commerce. In this chapter, we firstly introduce the concepts of online social commerce, its classifications and social shopping behaviors. Secondly, we analyze the evolution from online social commerce to mobile social commerce. Different case studies are given to demonstrate the concept of mobile social commerce, to precisely define how mobile and social feathers add value to traditional e-commerce.


Author(s):  
Christine Balague ◽  
Zhenzhen Zhao

S-commerce and M-commerce become buzz word recent years. The social and mobile elements have brought new ways of thinking as well as challenging opportunities in e-commerce. In this chapter, we firstly introduce the concepts of online social commerce, its classifications and social shopping behaviors. Secondly, we analyze the evolution from online social commerce to mobile social commerce. Different case studies are given to demonstrate the concept of mobile social commerce, to precisely define how mobile and social feathers add value to traditional e-commerce.


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