To Retain or to Recover National Brand Consumers? Effects of Price, Promotion and Product Innovation Strategies

2016 ◽  
pp. 77-84
Author(s):  
Carmen Abril ◽  
Joaquin Sanchez
Keyword(s):  
Product Innovation ◽  
Price Promotion ◽  
National Brand ◽  
Innovation Strategies

Reference Groups and Product Innovation Strategies

2010 ◽  
Author(s):  
Jiong Sun ◽  
Tao Chen ◽  
Jinhong Xie ◽  
Fei Li ◽  
Gao Wang
Keyword(s):  
Product Innovation ◽  
Reference Groups ◽  
Innovation Strategies

scholarly journals Effects of Total Quality Management (TQM) Dimensions on Innovation—Evidence from SMEs

2021 ◽  
Vol 13 (18) ◽  
pp. 10095
Author(s):  
Marina Godinho Antunes ◽  
Pedro Ribeiro Mucharreira ◽  
Maria Rosário Texeira Justino ◽  
Joaquín Texeira-Quirós
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Continuous Improvement ◽  
Product Innovation ◽  
Research Study ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Model ◽  
Process Innovation ◽  
Total Quality ◽  
Innovation Strategies

This research study aims to study and identify which dimensions of TQM have influence on and support innovation strategies within the Portuguese small and medium enterprises (SMEs), in the context of products or services’ innovation and process innovation, as well as to analyze the extent to which this relationship occurs. To examine the linkage between TQM dimensions and innovation strategies, concerning innovation products and innovation processes, a multiple linear regression analysis was chosen and an eight-predictor multiple linear regression model was proposed. The data was collected through a questionnaire sent by email. This research study allows to conclude that several dimensions of TQM, such as benchmarking, quality/conception and product design, and continuous improvement, have a significant and positive association with product innovation. Although the data analysis/measurement of the results dimension has a significant association with product innovation, this association is negative. Conversely, several TQM dimensions, such as leadership/management’s commitment, benchmarking, involvement/empowerment of employees, and continuous improvement, revealed a positive and significant association with process innovation. Our research is of crucial importance for the knowledge of Portuguese SMEs and the fundamental factors that companies must address to both improve their efficiency and be more competitive, thereby increasing profitability and ensuring financial sustainability in the medium and long term.

Creating Product Innovation Strategies through Knowledge Management in Global Business

2016 ◽  
pp. 330-357 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Knowledge Management ◽  
Organizational Performance ◽  
Product Innovation ◽  
Business Performance ◽  
Strategic Plan ◽  
Innovation Strategy ◽  
Global Business ◽  
Strategic Goals ◽  
Innovation Strategies ◽  
The Creation

This chapter aims to create product innovation strategies through knowledge management (KM) in global business, thus explaining the theoretical and practical concepts of product innovation strategy and KM; the significance of product innovation strategies and KM in global business; and the creation of product innovation strategies through KM in global business. The capability of product innovation strategies and KM is significant for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and attain regular success in global business. Modern organizations should establish a strategic plan to create product innovation strategies through KM. The chapter argues that creating product innovation strategies through KM has the potential to improve organizational performance and achieve strategic goals in global business.

scholarly journals Innovation Strategies and Firm Performance: A Study of Femine Mill Nigeria, Calabar

2021 ◽  
Vol 04 (10) ◽  
Author(s):  
Eyibio Okon Ikpe ◽  
Keyword(s):  
Firm Performance ◽  
Product Innovation ◽  
Pearson Correlation ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Process Innovation ◽  
Product Analysis ◽  
Flour Mill ◽  
Innovation Strategies ◽  
The Relationship

This paper investigates the role of innovation strategy on performance of Femine Flour Mill Calabar. The study employed survey research design. The target respondent is the total employees of Femine flour mill Calabar which stand at 126 staff. Self administered questionnaire was used as the instrument for data collection. The instrument was subjected to content validity and test retest statistical analysis was used to ascertain the reliability of the instrument at 0.82. The study adopted simple random sampling technique and Taro Yamane’s statistical formula was used to determine the sample size at 96. Pearson Correlation was employed to establish the relationship between the two variables. Out of 96 distributed questionnaires 85 was properly filled and was used for the analysis. , the relationship between level of process innovation strategies, product innovation strategies and firm performance is positive at 0.419 and 0.419 respectively, indicating that an improvement in level of process innovation strategies and product innovation strategies will lead to increase in the firm performance on the average. The study concluded that marketability of our different segmented products and In-depth understanding of customer needs since is a critical source of competitive advantage. The study therefore, recommended that the management should conduct a comprehensive product analysis and also develop a product technology track in order to actively explore the potential market opportunities.

scholarly journals Do Consumers Value Environmental Innovation in Product?

2021 ◽  
Vol 11 (1) ◽  
pp. 33
Author(s):  
Cristina Aibar-Guzmán ◽  
Francisco M. Somohano-Rodríguez
Keyword(s):  
Product Innovation ◽  
Positive Impact ◽  
Sales Growth ◽  
Purchasing Behavior ◽  
Environmental Innovation ◽  
Corporate Strategies ◽  
Product Innovations ◽  
Alternative Approaches ◽  
Innovation Strategies ◽  
Positive Effect

Customers are considered to be major stakeholders whose demands and preferences have a strong influence on corporate strategies. In this sense, increased consumer environmental awareness has led to a growing demand for environmentally friendly products which, in turn, has compelled firms to adopt innovative forms of integrating environmental protection into product development and production processes. Nevertheless, an “attitude–behavior gap” has been witnessed, which implies that consumers’ environmental attitudes do not always translate into an actual ecologically compatible purchasing behavior and, consequently, eco-product innovations will not necessarily entail a positive economic impact for companies. This paper aims to analyze if the companies that invest in eco-product innovation are valued by consumers, showing higher growth. Specifically, we propose that eco-product innovation has a positive effect on a firm’s sales growth. Additionally, we aim to analyze the consumers’ preferences in relation to eco-product innovations considering two alternative approaches that companies can follow in this respect: eco-design and products with ecological use. The results obtained for an unbalanced sample of 5391 international companies corresponding to the period 2002–2017 (51,666 observations) show that proactive environmental innovation strategies are positively valued by consumers, having a positive impact on the companies’ sales growth. Furthermore, consumers show a greater preference for environmental innovations in eco-design than for products with ecological use.

scholarly journals Product versus Process: Innovation Strategies of Multiproduct Firms

2018 ◽  
Vol 10 (1) ◽  
pp. 236-277 ◽  
Author(s):  
Lisandra Flach ◽  
Michael Irlacher
Keyword(s):  
Exchange Rate ◽  
Product Differentiation ◽  
Product Innovation ◽  
Process Innovation ◽  
Multiproduct Firms ◽  
Foreign Markets ◽  
Firm Level ◽  
Level Data ◽  
Firm Level Data ◽  
Innovation Strategies

We investigate the effects of better access to foreign markets on innovation strategies of multiproduct firms in industries with different scope for product differentiation. Industry-specific demand and cost linkages induce a distinction between the returns to innovation. In differentiated industries, cannibalization is lower and firms invest more in product innovation. In homogeneous industries, firms internalize intra-firm spillovers and invest more in process innovation. Using firm-level data and large exchange rate devaluations, we show that better access to foreign markets increases the incentive to innovate. However, we exploit differential effects across industries and show that the innovation strategies depend on the scope of differentiation. (JEL D22, D25, F14, G31, L60, O14, O31)

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