Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress
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TOTAL DOCUMENTS

142

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Published By Springer International Publishing

9783319173221, 9783319173238

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The Implications of Europe 1992 on U.S. Companies: An Empirical Study of New York Manufacturers

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress ◽

10.1007/978-3-319-17323-8_88 ◽

2015 ◽

pp. 395-399

Author(s):

Fahri M. Unsal ◽

Hormoz Movassaghi ◽

Sammy Medina

Keyword(s):

New York ◽

Empirical Study

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The Viability of Pan-European Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress ◽

10.1007/978-3-319-17323-8_86 ◽

2015 ◽

pp. 386-389

Author(s):

Ron A. Schaeffer ◽

Anne L. Balazs

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Pricing Conditions in the European Common Market: An Empirical Cross-Country Analysis

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress ◽

10.1007/978-3-319-17323-8_85 ◽

2015 ◽

pp. 381-385

Author(s):

Hermann Diller ◽

Imaan Bukhari

Keyword(s):

Common Market ◽

Country Analysis ◽

Cross Country

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Europe 1992: The Impact of Regulatory Forces on U.S. Global Financial Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress ◽

10.1007/978-3-319-17323-8_83 ◽

2015 ◽

pp. 371-376

Author(s):

Nejdet Delener ◽

Herbert Katzenstein ◽

John S. Manna

Keyword(s):

Financial Marketing ◽

The Impact

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The Status of Advertising by Attorneys: An International Perspective Provided by the Legal Literature

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress ◽

10.1007/978-3-319-17323-8_66 ◽

2015 ◽

pp. 283-283

Author(s):

Robert L. King

Keyword(s):

International Perspective ◽

Legal Literature ◽

The Status

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When Global Markets Get Tough: A Call as yet Unanswered

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress ◽

10.1007/978-3-319-17323-8_59 ◽

2015 ◽

pp. 248-251

Author(s):

Nejdet Delener

Keyword(s):

Global Markets

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Internationalisation of the Eurofood Retail Sector with Special Reference to Foreign Market Entry Modes

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress ◽

10.1007/978-3-319-17323-8_43 ◽

2015 ◽

pp. 176-177

Author(s):

Tevfik Dalgic ◽

Harry Bloemen

Keyword(s):

Special Reference ◽

Market Entry ◽

Foreign Market ◽

Foreign Market Entry ◽

Retail Sector ◽

Entry Modes

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An Exploratory Study on the Marketing Activities of Turkish Firms in the Former USSR Market

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress ◽

10.1007/978-3-319-17323-8_42 ◽

2015 ◽

pp. 171-175

Author(s):

Yeşim Toduk Akiş

Keyword(s):

Exploratory Study ◽

Marketing Activities ◽

Former Ussr

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Marketing in Four East European Countries

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress ◽

10.1007/978-3-319-17323-8_38 ◽

2015 ◽

pp. 159-159

Author(s):

Gabriel F. Buntzman ◽

Yunus Kathawala ◽

Edgar T. Busch

Keyword(s):

European Countries ◽

East European

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Perceptions of Foreign Field Sales Forces: An Exploratory Factor Analysis of their Characteristics, Behaviors and Sales

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress ◽

10.1007/978-3-319-17323-8_20 ◽

2015 ◽

pp. 72-76

Author(s):

John S. Hill ◽

Arthur W. Allaway ◽

Colin Egan ◽

Unal O. Boya

Keyword(s):

Factor Analysis ◽

Exploratory Factor Analysis ◽

Sales Forces

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing CongressLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Implications of Europe 1992 on U.S. Companies: An Empirical Study of New York Manufacturers

The Viability of Pan-European Marketing

Pricing Conditions in the European Common Market: An Empirical Cross-Country Analysis

Europe 1992: The Impact of Regulatory Forces on U.S. Global Financial Marketing

The Status of Advertising by Attorneys: An International Perspective Provided by the Legal Literature

When Global Markets Get Tough: A Call as yet Unanswered

Internationalisation of the Eurofood Retail Sector with Special Reference to Foreign Market Entry Modes

An Exploratory Study on the Marketing Activities of Turkish Firms in the Former USSR Market

Marketing in Four East European Countries

Perceptions of Foreign Field Sales Forces: An Exploratory Factor Analysis of their Characteristics, Behaviors and Sales

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1993 World Marketing Congress
Latest Publications