Multinational Management
Latest Publications

TOTAL DOCUMENTS

18

(FIVE YEARS 0)

H-INDEX

2

(FIVE YEARS 0)

Published By Springer International Publishing

9783319230115, 9783319230122

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce

Multinational Management ◽

10.1007/978-3-319-23012-2_2 ◽

2016 ◽

pp. 13-32 ◽

Author(s):

Marieke Havinga ◽

Martijn Hoving ◽

Virgil Swagemakers

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Asian Human Resource Management and Intercultural Competence

Multinational Management ◽

10.1007/978-3-319-23012-2_16 ◽

2016 ◽

pp. 301-310

Author(s):

Marcel H. van der Poel

Keyword(s):

Resource Management ◽

Human Resource Management ◽

Human Resource ◽

Intercultural Competence

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Introduction

Multinational Management ◽

10.1007/978-3-319-23012-2_1 ◽

2016 ◽

pp. 1-10

Author(s):

Rien T. Segers

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Lenovo: A Case Study on Strengthening the Position in the European Market Through Innovation

Multinational Management ◽

10.1007/978-3-319-23012-2_6 ◽

2016 ◽

pp. 95-109 ◽

Author(s):

Franz Josef Gellert

Keyword(s):

European Market

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Panasonic: A Case Study on Constant Change and Reinvention of a World Brand

Multinational Management ◽

10.1007/978-3-319-23012-2_10 ◽

2016 ◽

pp. 173-202

Author(s):

Uli Mathies

Keyword(s):

Constant Change

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Lotte: A Case Study on Market Entries Through Acquisition

Multinational Management ◽

10.1007/978-3-319-23012-2_13 ◽

2016 ◽

pp. 239-254

Author(s):

Manuel Schlothauer ◽

Denise Wilhaus

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Branding Trends in Asian Markets

Multinational Management ◽

10.1007/978-3-319-23012-2_17 ◽

2016 ◽

pp. 311-328

Author(s):

Diederich Bakker

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Vinamilk: A Case Study on Partnering Up to Expand on the World Market

Multinational Management ◽

10.1007/978-3-319-23012-2_14 ◽

2016 ◽

pp. 257-271

Author(s):

Kim Nguyen

Keyword(s):

World Market ◽

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Uniqlo: A Case Study on Creating Market Share with Affordable and Timeless Designs

Multinational Management ◽

10.1007/978-3-319-23012-2_12 ◽

2016 ◽

pp. 221-236

Author(s):

Frederike Schulz-Müllensiefen ◽

Aenne Stöckmann

Keyword(s):

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Tencent: A Case Study on Expanding Through Micro-Innovation and Strategic Partnerships

Multinational Management ◽

10.1007/978-3-319-23012-2_7 ◽

2016 ◽

pp. 111-130

Author(s):

Filip Vedder

Keyword(s):

Strategic Partnerships

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