The Korean Journal of Advertising
Latest Publications

TOTAL DOCUMENTS

28

(FIVE YEARS 0)

H-INDEX

2

(FIVE YEARS 0)

Published By Korea Advertising Society

2287-1063

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Effects of Negative Information Levels and Timing of Exposure to Negative News in Celebrity Endorser Advertising

The Korean Journal of Advertising ◽

10.14377/japr.2015.3.31.5 ◽

2015 ◽

Vol 4 (1) ◽

pp. 5-41 ◽

Author(s):

Hojoon Choi ◽

◽

Leonard N. Reid

Keyword(s):

Negative Information ◽

Negative News ◽

Celebrity Endorser ◽

Timing Of Exposure

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Consumers’ Responses Towards Provocative Advertising for Social Cause

The Korean Journal of Advertising ◽

10.14377/japr.2015.3.31.109 ◽

2015 ◽

Vol 4 (1) ◽

pp. 109-141

Author(s):

Kyoungtae Nam ◽

◽

Narayanan Iyer ◽

Katherine T. Frith

Keyword(s):

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Connecting to the Elusive Sport Fan : Sports Fan Relationship Management in Facebook

The Korean Journal of Advertising ◽

10.14377/japr.2015.3.31.77 ◽

2015 ◽

Vol 4 (1) ◽

pp. 77-108

Author(s):

Dong Hoo Kim ◽

◽

Eun Sook Kwon ◽

Young-A Song ◽

Yongjun Sung

Keyword(s):

Relationship Management ◽

Sport Fan ◽

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The Impact of Image Congruence on Brand Attachment and Loyalty : The Moderating Role of Product Type

The Korean Journal of Advertising ◽

10.14377/japr.2015.3.31.43 ◽

2015 ◽

Vol 4 (1) ◽

pp. 43-76 ◽

Author(s):

Seeun Kim ◽

◽

Chae Mi Lim ◽

Tae Hyun Baek ◽

Youn-Kyung Kim

Keyword(s):

Product Type ◽

Brand Attachment ◽

Image Congruence ◽

Moderating Role

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Brand Transparency in Social Media: Effects of Message Sidedness and Persuasion Knowledge

The Korean Journal of Advertising ◽

10.14377/japr.2014.9.30.5 ◽

2014 ◽

Vol 3 (2) ◽

pp. 5-44

Author(s):

Chan Yun Yoo ◽

Keyword(s):

Social Media ◽

Media Effects ◽

Persuasion Knowledge ◽

Message Sidedness

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The Korean Advertising Production Industry and Its Effects on the National Economy

The Korean Journal of Advertising ◽

10.14377/japr.2014.9.30.85 ◽

2014 ◽

Vol 3 (2) ◽

pp. 85-123

Author(s):

Soobum Lee ◽

◽

Namkee Park

Keyword(s):

National Economy ◽

Production Industry

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Do Brands Talk Differently? : An Examination of Product Category Involvement of Elaboration Likelihood Model in Facebook

The Korean Journal of Advertising ◽

10.14377/japr.2014.9.30.45 ◽

2014 ◽

Vol 3 (2) ◽

pp. 45-84

Author(s):

Young Sun Lee ◽

Keyword(s):

Product Category ◽

Elaboration Likelihood Model ◽

Elaboration Likelihood ◽

Likelihood Model

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Effects of Cosmetic Surgery Advertising : Advertising Strategies of an Emerging Market in Korea

The Korean Journal of Advertising ◽

10.14377/japr.2014.3.30.5 ◽

2014 ◽

Vol 3 (1) ◽

pp. 5-42 ◽

Author(s):

Mihyun Kang ◽

◽

J. Robyn Goodman

Keyword(s):

Cosmetic Surgery ◽

Emerging Market ◽

Advertising Strategies

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Counterfactual Thinking and Its Consequences : Implications for Advertising Research

The Korean Journal of Advertising ◽

10.14377/japr.2014.3.30.43 ◽

2014 ◽

Vol 3 (1) ◽

pp. 43-72

Author(s):

Sukki Yoon ◽

Keyword(s):

Counterfactual Thinking ◽

Advertising Research

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Gratitude toward Free Streaming Video Websites : A Relationship Marketing Perspective

The Korean Journal of Advertising ◽

10.14377/japr.2014.3.30.73 ◽

2014 ◽

Vol 3 (1) ◽

pp. 73-99 ◽

Author(s):

Doyle Yoon ◽

◽

Sang Chon Kim

Keyword(s):

Relationship Marketing ◽

Streaming Video

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