Sport Fan Attitudes on Alcohol: Insights from a Survey of Football Supporters in Scotland and England

Availability of alcohol at football matches in the UK is much debated and subject to multiple restrictions, yet there is little understanding of supporters’ attitudes. A cross-sectional survey of football supporters in Scotland and England (n = 1750) was conducted April–June 2019. Most supporters viewed drinking at matches as acceptable (74.4%) and thought alcohol should be available at grounds (76.0%); around two-fifths thought most supporters consumed alcohol before matches (44.1%); but only a quarter (26.6%) thought disorder at matches was due to alcohol. Attitudes varied by supporter characteristics: supporters who were younger, in England, or more regular match-goers were more favourable towards alcohol consumption and availability at matches. We conclude that alcohol regulations in some nations and sports – where restrictions are based on historical disorder – may no longer be appropriate.

A Magic “Bullet”: Exploring Sport Fan Usage of On-Screen, Ephemeral Posts During Live Stream Sessions

The bullet-screen function is an augmented comment feature that has been adopted by the majority of Over-the-Top (OTT) services to foster users’ interaction and watching experience. This feature empowers sports customers to post and view numerous, short, and fast-moving comments that overlap over the screen while watching live stream sports events in real time. This research aims to investigate how sports fans embrace the bullet-screen feature while watching live stream sports. Through a combination of thematic analyzing bullet-screen comments from a National Basketball Association Finals game, and semi-structured interviews among bullet-screen users ( N = 15), the results indicate that sport fans’ bullet-screen messages could be classified into five categories: critical commentary, socialization, supportive interactions, random messages, and trash talk. Four motives for sports fans to engage with bullet-screen posting were identified: entertainment, gathering information, interaction, and finding belonging. The study also showed that the inappropriateness of comments and too much overlay on the screen could prevent sports fans from utilizing the service. Theoretical and practical implications have also been discussed.

Online Discussion Forum Influence on Professional Sport Fan Support: an Exploratory Study

<p>With professional sports continually attracting new supporters and these supporters increasingly using Internet technologies, questions arise about the relationship between sport fan online activities and actual fan support for a professional sport team. This paper explores the behaviours and perceptions exhibited by Yellow Fever (online fan site) members as they interact within their online discussion forum. It also studies how these interactions may influence support for the A-League franchise, the Wellington Phoenix football club. To explore and describe member interactions and opinions, the paper uses a qualitative research approach and data collected from both the forum archives as well as an online questionnaire. The research appears to show that Yellow Fever members do affect fan support for the Wellington Phoenix. It also suggests several ways in which the members can influence fan support. Despite some limitations, there are implications for sporting clubs and technology research. The study also provides a basis for further research both with sport support groups as well as other types of membership dependent organisations such as community projects, local schools and political organisations.</p>

Online Discussion Forum Influence on Professional Sport Fan Support: an Exploratory Study

<p>With professional sports continually attracting new supporters and these supporters increasingly using Internet technologies, questions arise about the relationship between sport fan online activities and actual fan support for a professional sport team. This paper explores the behaviours and perceptions exhibited by Yellow Fever (online fan site) members as they interact within their online discussion forum. It also studies how these interactions may influence support for the A-League franchise, the Wellington Phoenix football club. To explore and describe member interactions and opinions, the paper uses a qualitative research approach and data collected from both the forum archives as well as an online questionnaire. The research appears to show that Yellow Fever members do affect fan support for the Wellington Phoenix. It also suggests several ways in which the members can influence fan support. Despite some limitations, there are implications for sporting clubs and technology research. The study also provides a basis for further research both with sport support groups as well as other types of membership dependent organisations such as community projects, local schools and political organisations.</p>

Fan Ties and Friendships: A Longitudinal Network Study of Division III Sports on Campus

The purpose of this longitudinal actor-based network study is to examine the evolution of sport fan ties and friendship ties on Division III campuses. Using two years of network data from a cohort of new students at a Division III institution, a SIENA model is developed to empirically test the co-evolution of fan ties and friendship ties. Grounded in student development, sport consumer behavior, and network theories, the overarching goal of this study is to explore the causal effect of fan ties on friendship ties among new students. To ascertain the value of Division III sports on campus, the authors explore the role of sports on campus in promoting friendships for new students based on the strong theoretical tradition from student development highlighting the salience of peer relationship in student success and retention. Accordingly, theoretical implications related to sport fan networks are considered within practical discussion of Division III sports and retention.

“Something Seriously Wrong With U.S. Soccer”: A Critical Discourse Analysis of Consumers’ Twitter Responses to U.S. Soccer’s Girls’ Apparel Promotion

In September 2020, U.S. Soccer Federation posted a promotional tweet for girls’ fan clothing which included feminized aesthetics. Within 48 hr, the tweet was deleted. Previous work has shown that sport fan clothing are important organizational artifacts that contain symbolic meanings. This study extends this insight by exploring consumer responses to material items. Three hundred and seven tweets responding to the original post were collected. Through critical discourse analysis, findings illustrate that responses were embedded in gender discourses, with overwhelming dislike for hyperfeminized items marketed to women and girls. The stereotypical gender norms in marketing resulted in consumers’ suggesting organizational culture issues within U.S. Soccer Federation. Furthermore, this strategy was perceived as a transgression by creating material items that do not align with consumers’ values. This study illustrates that the meanings associated with fan clothing go beyond consumer preferences in that apparel can represent a material manifestation of organizational culture.

Classifying Sport Consumers

Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic characteristics, recent advances in understanding how sport fans co-create and co-consume sporting events provides substantial evidence that sports fans should be examined as tribal groups. Tribal sport fan groups can be identified based on seven dimensions, including membership; geographic sense of community; social recognition; shared rivalry; and shared knowledge of symbols, rituals and traditions, and people. In this research, these seven dimensions are used to classify sport fans (n=1505) through hierarchical and k-cluster analyses. The results of the cluster analyses using the seven dimensions suggest six unique clusters, labelled as (1) casual fans, (2) moderate remote fans, (3) moderate local fans, (4) local developing tribal fans, (5) remote tribal fans, and (6) tribal fans. A discussion of these six fan groups and the implications regarding associations with demographics and other important variables are provided.

Does Being a Sport Fan Provide Meaning in Life?

Adding to research on team identification and well-being, inquiry into meaning in life and team identification could illuminate how sport fandom impacts consumers’ lives. In the current study, an instrumental case study design was used to explore how team identification impacts meaning in life, focusing on significance. Participant diaries and interviews with identified fans of a professional women’s basketball team revealed that connecting with family and friends, supporting women’s sport, and enhancing mental health via support of the team were sources of significance in participants’ lives. The findings illustrate that meaning in life is not necessarily experienced just from being a highly identified fan. Instead, specific elements of one’s connection to the team provide meaning. The findings also highlight the importance of close relationships over imaginary intimate relationships, impacting social justice among fans of women’s sport, and how mental health via fandom may provide older adults significance.

Sport Fan Consumption

Sports fans are individuals who are interested in and follow one or more sports, teams, and/or athletes. These fans reinforce their identity as a fan by engaging in supportive and repetitive consumption behaviors that relate to the sport or team they are so passionate about. This chapter will provide an overview of the history and cultural heritage of sports fandom, discuss the significance and functions of fandom, underline what motivates individuals to consume sports, examine the consequences and results of fandom, and highlight contemporary research and developmental trends. This chapter would allow for a good understanding of where research on sports fandom is headed and the important issues affecting sports fans.

Investigating Sport Fan Attitudes Towards Tanking: Th e Role of Values-Based Connections

While previous research has found support for the existence of tanking in professional sport, attitudinal complexities surrounding the phenomenon have yet to be investigated. This study utilized Amazon’s Mechanical Turk service to obtain a national sample of National Basketball Association (NBA) fans. The sample contained fans of all thirty NBA teams. Respondents provided data regarding their overall attitudes toward tanking as well as their underlying old school values, time-oriented values, and ethics-based values. Results indicate that fans have a relatively strong dislike for perceived tanking and that a team’s win-loss record has very little influence on fans’ generally negative attitudes. Furthermore, these attitudes appear to be guided by fan values.