Customer Needs and Solutions
Latest Publications

TOTAL DOCUMENTS

121
(FIVE YEARS 32)

H-INDEX

11
(FIVE YEARS 2)

Published By Springer-Verlag

2196-2928, 2196-291x
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

John Quelch on Marketing

2021 ◽  
Author(s):  
John Quelch ◽  
Zoey Chen

scholarly journals Correction to: Wharton Marketing: Where Academia Meets Practice

2021 ◽  
Author(s):  
Eric T. Bradlow ◽  
Raghuram Iyengar ◽  
Barbara E. Kahn ◽  
Catherine Lamberton ◽  
Leonard M. Lodish ◽  
...  

Wharton Marketing: Where Academia Meets Practice

2021 ◽  
Author(s):  
Eric T. Bradlow ◽  
Raghuram Iyengar ◽  
Barbara E. Kahn ◽  
Catherine Lamberton ◽  
Leonard M. Lodish ◽  
...  

Brand Voiceprint

2021 ◽  
Author(s):  
Hye-jin Kim ◽  
Yi Wang ◽  
Min Ding

History of the Marketing Department and Its Doctoral Program—1900 to 2021

2021 ◽  
Author(s):  
Henry Assael ◽  
C. Samuel Craig ◽  
Tȕlin Erdem ◽  
Geeta Menon ◽  
Priya Raghubir
Keyword(s):  
Doctoral Program ◽  
Marketing Department ◽  
History Of

More or Less? Consumer Goal Orientation and Product Choice

2021 ◽  
Author(s):  
Haipeng (Allan) Chen ◽  
Woojin Choi ◽  
Yan (Lucy) Liu ◽  
Haoying Sun ◽  
Fu Liu
Keyword(s):  
Goal Orientation ◽  
Product Choice
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