Strategic Product Displays Across Different Assortment Levels

2021 ◽  
Author(s):  
Savannah Wei Shi ◽  
Hai Che ◽  
Lang Jin
Keyword(s):  
Product Displays

Thumbnails as online product displays: How consumers process them

2007 ◽  
Vol 21 (1) ◽  
pp. 36-59 ◽  
Author(s):  
Shun Yin Lam ◽  
Albert Wai-Lap Chau ◽  
Tsunhin John Wong
Keyword(s):  
Product Displays

Pengaruh Display Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Buku Terbitan Mizan (Studi Kasus Toko Buku Gunung Agung BSD)

Media Ekonomi ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 38
Author(s):  
Nuggraha Prassetyo ◽  
Rissa Hanny
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Convenience Sampling ◽  
Product Displays

The purpose of this study was to determine how much influence the product display and promotion partially on consumer purchasing decisions on books published by Mizan at Gunung Agung BSD Tangerang bookstore and to find out how much influence the product displays and promotions simultaneously on consumer purchasing decisions on books published by Mizan at the Gunung Agung BSD Tangerang bookstore. This research is causality with quantitative approach. The population in this study is Mizan's book customers at the Gunung Agung BSD bookstore Tangerang with convenience sampling technique obtained samples of 69 respondents. Data analysis techniques used in this study are: data quality tests including validity and reliability, the classic assumption test of normality, multicollinearity, heterocendatisity, regression analysis that is multiple regression, partial t, simultaneous F and coefficient of determination. The results of the study are as follows: (1) The results of first hypothesis that is no significant influence between product displays on consumer purchasing decisions, (2) The results of second hypothesis that is a positive and significant effect between promotions on decisions consumer purchases, and (3) The results of third hypothesis, namely product display and promotion together have a positive and significant effect on consumer purchasing decisions.

scholarly journals Exposure to Point-of-Sale Marketing of Cigarettes and E-Cigarettes as Predictors of Smoking Cessation Behaviors

2017 ◽  
Vol 21 (2) ◽  
pp. 212-219 ◽  
Author(s):  
Dale S Mantey ◽  
Keryn E Pasch ◽  
Alexandra Loukas ◽  
Cheryl L Perry
Keyword(s):  
Smoking Cessation ◽  
Cigarette Smoking ◽  
Cue Reactivity ◽  
Cigarette Smokers ◽  
Point Of Sale ◽  
Cigarette Advertising ◽  
Advertising Exposure ◽  
Cigarette Cessation ◽  
Product Displays ◽  
The Impact

Abstract Introduction Cue-reactivity theory suggests that smoking-related visual cues such as point-of-sale (POS) marketing (eg, advertising, product displays) may undermine cessation attempts by causing an increase in nicotine cravings among users. This study examined the relationship between recall of exposure to POS marketing and subsequent cessation behaviors among young adult cigarette smokers. Methods Participants included 813, 18–29 year old (m = 21.1, SD = 2.70), current cigarette smokers attending 24 Texas colleges. Multivariable logistic regression models examined the impact of baseline self-reported exposure to cigarette and e-cigarette advertising and product displays, on using e-cigarettes for cessation and successful cigarette cessation at 6-month follow-up. Two-way interactions between product-specific advertising and between product-specific displays were examined to determine if the marketing of one product strengthened the cue reactivity of the other. Baseline covariates included sociodemographic factors, past quit attempts, intentions to quit smoking, and nicotine dependence. Results Exposure to e-cigarette displays was associated with lower odds of cigarette smoking cessation, controlling for covariates and conventional cigarette display exposure. E-cigarette advertising was positively associated with the use of e-cigarettes for cigarette cessation among participants exposed to low (ie, at least 1 SD below the mean) levels of cigarette advertising. Cigarette advertising was associated with the use of e-cigarettes for cigarette cessation only among those exposed to low levels of e-cigarette advertising. Exposure to cigarette displays was not associated with either outcome. Conclusion Smoking-related cues at POS may undermine successful cigarette cessation. Exposure to product displays decrease odds of cessation. Advertising exposure increased odds for using e-cigarettes for cessation attempts, but may have guided smokers towards an unproven cessation aid. Implications By examining the interaction of conventional cigarette and e-cigarette marketing exposure, this study adds a unique insight into the impact of retail tobacco marketing on cigarette smoking cessation behavior among young adults. These findings suggest that policies that balance encouraging cigarette smoking cessation while limiting marketing strategies should be considered, such as POS product displays, that may undermine successful cessation attempts.

scholarly journals Evaluating community-based nutrition programs: assessing the reliability of a survey of grocery store product displays.

1990 ◽  
Vol 80 (6) ◽  
pp. 709-711 ◽  
Author(s):  
A Cheadle ◽  
B Psaty ◽  
E Wagner ◽  
P Diehr ◽  
T Koepsell ◽  
...  
Keyword(s):  
Grocery Store ◽  
Community Based ◽  
Nutrition Programs ◽  
Store Product ◽  
Product Displays

The influence of thematic product displays on consumers: An elaboration-based account

2017 ◽  
Vol 34 (9) ◽  
pp. 868-883 ◽  
Author(s):  
Shun Yin Lam ◽  
Jeanne Ho-ying Fu ◽  
Dongmei Li
Keyword(s):  
Product Displays

scholarly journals The sales effect of in-store product displays: The special case of total product relocation

2020 ◽  
Vol 15 (01) ◽  
Author(s):  
Daniel Weimar ◽  
◽  
Christian Deutscher ◽  
Reinhold Decker ◽  
◽  
...  
Keyword(s):  
Control Group ◽  
Product Selection ◽  
Total Product ◽  
Store Product ◽  
Additional Costs ◽  
The Rich ◽  
Display Location ◽  
Product Displays ◽  
Strategy Design ◽  
The Impact

Purpose of the research: Special product displays are expected to increase sales of the products they contain. Opposite to the rich existing literature on the impact of product in-store displays, we investigate the case of total product relocation instead of using the display location as an additional sales spot (secondary location strategy). Design/methodology: In our setting, products are fully taken off the usual shelf and put into special displays close to the checkout area. We use data from a field experiment conducted in 214 stores of a German perfumery chain, in which eight products were moved to an in-store display. Results/findings: Compared to the control group, the treated products placed in display boxes show a statistically significant increase in sales. The precise effect differs markedly between the investigated products, ranging from 80% to 478%. Accumulated sales increased by 217.69€ per week on average due to the installation of product displays. We can conclude that complete relocation, indeed, boosts sales, but the precise magnitude seems to be driven by factors not covered in this study. Practical implications and Conclusions: Based on the product selection, the results seem transferable to both other perfumery stores as well as general supermarkets. However, given the low additional revenues, retailers must consider all the additional costs associated with the implementation of product displays such as the costs of installing and maintaining the display, the costs of removing tags and rearranging the former shelf, and any opportunity costs. If these costs do not exceed the estimated effect, then the installation could be of economic importance.

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