International Journal of Marketing and Social Policy
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Published By "The International Institute Of Knowledge Management, Pvt, Ltd."

2579-2059, 2362-1044
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Editorial

2020 ◽  
Vol 2 (1) ◽  
pp. 1-1
Author(s):  
P. Sergius Koku

The Impact of Social Media on the Choice of Eating Destination for Customers in Vietnam

2020 ◽  
Vol 2 (1) ◽  
pp. 18-27
Author(s):  
Dat Ngoc Nguyen ◽  
◽  
Duy Van Nguyen ◽  
Nguyen Thi Nhu Quynh ◽  
Thang Cong Tran ◽  
...  
Keyword(s):  
Social Media ◽  
The Impact

scholarly journals Understanding the Cultural Values at the Individual Level in Central Africa: A Test of the CVSCALE in Cameroon

2020 ◽  
Vol 2 (1) ◽  
pp. 28-41
Author(s):  
Raoul Djamen ◽  
◽  
Laurent Georges ◽  
Jean-Louis Pernin ◽  
◽  
...  
Keyword(s):  
Cultural Values ◽  
Central Africa ◽  
Individual Level ◽  
The Individual

Development of an Aggregated Risk Index for the Management of Investment in Safety Measures on the Belgian Rail Network

2020 ◽  
Vol 2 (1) ◽  
pp. 12-17
Author(s):  
Nicolas Rigo ◽  
◽  
Alassane Ballé Ndiaye ◽  
Alexis Nsamzinshuti ◽  
◽  
...  
Keyword(s):  
Risk Index ◽  
Safety Measures ◽  
Rail Network

Exploring Travel Information Adoption on Social Media in the Chinese Context: An Extended ELM Model with Users’ Social Presence

2017 ◽  
Vol 01 (01) ◽  
pp. 41-54 ◽  
Author(s):  
Junjiao Zhang ◽  
◽  
Naoya Ito ◽  
Wenxi Wu ◽  
Zairong Li ◽  
...  
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Travel Information ◽  
Chinese Context ◽  
Information Adoption

Online Piracy versus Policy and Cultural Influencers

2017 ◽  
Vol 01 (01) ◽  
pp. 03-14 ◽  
Author(s):  
Maria Petrescu ◽  
◽  
John Gironda Gironda ◽  
Pradeep K orgaonkar ◽  
◽  
...  
Keyword(s):  
Online Piracy

Relationships between Employee Turnover, Knowledge Creation and Firm Performance

2017 ◽  
Vol 01 (01) ◽  
pp. 15-26
Author(s):  
Jia Song ◽  
◽  
Naoya Ito ◽  
Keyword(s):  
Firm Performance ◽  
Knowledge Creation ◽  
Employee Turnover

Knowing Your Customer from Online Chat Log Analysis

2017 ◽  
Vol 01 (01) ◽  
pp. 27-40
Author(s):  
Yanaon Udomphot ◽  
◽  
Kritsada Sriphaew ◽  
Keyword(s):  
Log Analysis ◽  
Online Chat
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