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Forum Markenforschung 2018
Latest Publications
TOTAL DOCUMENTS
12
(FIVE YEARS 12)
H-INDEX
0
(FIVE YEARS 0)
Published By Springer Fachmedien Wiesbaden
9783658291266, 9783658291273
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Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
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Vom Kammerjäger zum Landschaftsgärtner - Wie die Fliege „Erika“ die Firma Reckhaus transformierte!
Forum Markenforschung 2018
◽
10.1007/978-3-658-29127-3_8
◽
2020
◽
pp. 125-137
Author(s):
Hans-Dietrich Reckhaus
◽
Carsten Baumgarth
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The Use of Design Thinking within the Brand Management Discipline: A Literature Review
Forum Markenforschung 2018
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10.1007/978-3-658-29127-3_12
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2020
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pp. 213-228
Author(s):
Benedikt Halstrick
◽
Holger J. Schmidt
◽
Jörg Henseler
Keyword(s):
Literature Review
◽
Design Thinking
◽
Brand Management
◽
Management Discipline
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How deep is your love? – Der Einfluss der Liebesbeziehung zwischen Konsument und Marke auf die Beziehung zum Konkurrenzumfeld
Forum Markenforschung 2018
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10.1007/978-3-658-29127-3_9
◽
2020
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pp. 141-163
Author(s):
Janine Klenke
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Kunst gegen Leerstand und Tristesse – Urban Art Infusion-Effekt im Kontext der Einkaufscenter-Marke
Forum Markenforschung 2018
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10.1007/978-3-658-29127-3_11
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2020
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pp. 195-212
Author(s):
Carsten Baumgarth
Keyword(s):
Urban Art
◽
Art Infusion
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The Impact of Customer Experience in Offline vs. Online Channels on Millennials’ Brand Loyalty in the Fashion Industry
Forum Markenforschung 2018
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10.1007/978-3-658-29127-3_10
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2020
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pp. 165-191
Author(s):
Katja Bertsche
◽
Lars Binckebanck
Keyword(s):
Brand Loyalty
◽
Customer Experience
◽
Fashion Industry
◽
The Impact
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Perceived Consistency of the Retailers’ Marketing Instruments is the Key to Create a Strong Retail Brand
Forum Markenforschung 2018
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10.1007/978-3-658-29127-3_3
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2020
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pp. 35-51
Author(s):
Frank Hälsig
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Markenführung im Kontext von „High-Tech“–Experteneinschätzungen von der Konferenz DERMARKENTAG
Forum Markenforschung 2018
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10.1007/978-3-658-29127-3_1
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2020
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pp. 3-10
Author(s):
Carsten Baumgarth
◽
Holger J. Schmidt
Keyword(s):
High Tech
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The More You Know - High versus Low Experience Effects on Project Management Decisions
Forum Markenforschung 2018
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10.1007/978-3-658-29127-3_7
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2020
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pp. 107-122
Author(s):
Marc Herz
◽
Nicco Krezdorn
Keyword(s):
Project Management
◽
Management Decisions
◽
Experience Effects
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Entwicklung und Anwendung eines Evaluationsinstrumentes zum Prozess-Monitoring der Markenführung in Industriegüterunternehmen
Forum Markenforschung 2018
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10.1007/978-3-658-29127-3_6
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2020
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pp. 93-105
Author(s):
Jonas Kütt
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Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition
Forum Markenforschung 2018
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10.1007/978-3-658-29127-3_5
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2020
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pp. 81-92
Author(s):
Mauricy Alves da Motta Filho
Keyword(s):
Service Design
◽
Brand Strategy
◽
Brand Experience
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