Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics
Latest Publications

TOTAL DOCUMENTS

151

(FIVE YEARS 151)

H-INDEX

(FIVE YEARS 3)

Published By Springer International Publishing

9783030124526, 9783030124533

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-12453-3_61 ◽

2019 ◽

pp. 533-540

Author(s):

Zoe-Charis Belenioti ◽

George Tsourvakas ◽

Chris A. Vassiliadis

Keyword(s):

Social Media ◽

Qualitative Study ◽

Brand Equity

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YouTube Videos: A Destination Marketing Outlook

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-12453-3_101 ◽

2019 ◽

pp. 877-884

Author(s):

Flavio Tiago ◽

Filipa Moreira ◽

Teresa Borges-Tiago

Keyword(s):

Destination Marketing ◽

Youtube Videos

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Examining Gaps in Business and Logistics Skills and Their Performance Implications in the Agrifood Supply Chain in Greece

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-12453-3_23 ◽

2019 ◽

pp. 199-205

Author(s):

Panagiotis Trivellas ◽

Panagiotis Reklitis ◽

Catherine Marinagi ◽

Giannis T. Tsoulfas

Keyword(s):

Supply Chain

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The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-12453-3_60 ◽

2019 ◽

pp. 523-531

Author(s):

Efstathios Kefallonitis ◽

Konstantinos Kalligiannis

Keyword(s):

Air Traffic

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Using the Theory of Planned Behavior and the Big Five Personality Trait Model in Predicting Entrepreneurial Intention: A Comparison Study of the Two Models

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-12453-3_28 ◽

2019 ◽

pp. 245-251 ◽

Cited By ~ 1

Author(s):

Alexandros G. Sahinidis ◽

Dimitris Stavroulakis ◽

Evangelia Kossieri ◽

Labros Sdrolias

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Big Five ◽

Personality Trait ◽

Entrepreneurial Intention ◽

Big Five Personality ◽

Comparison Study ◽

Trait Model

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Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-12453-3_139 ◽

2019 ◽

pp. 1215-1222

Author(s):

Zoe-Charis Belenioti ◽

George Tsourvakas ◽

Chris A. Vassiliadis

Keyword(s):

Social Media ◽

Brand Equity ◽

Future Research ◽

Research Propositions

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Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-12453-3_68 ◽

2019 ◽

pp. 593-602

Author(s):

Alexios-Patapios Kontis ◽

Georgia Dimopoulou

Keyword(s):

Demand Side

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Quality Service in the Hospitality Industry: Achieving Effective Service Processes and Designs

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-12453-3_5 ◽

2019 ◽

pp. 39-47

Author(s):

Soteris Kefalas

Keyword(s):

Hospitality Industry ◽

Quality Service ◽

Effective Service

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The Role of Social Relations in Fostering Entrepreneurship and Creative Use of SME Resources

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-12453-3_38 ◽

2019 ◽

pp. 337-344

Author(s):

Natalya Totskaya

Keyword(s):

Social Relations

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Engaging New Museum Audience Through Art Workshops: The Case of “Adult Art” at Macedonian Museum of Contemporary Art

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics ◽

10.1007/978-3-030-12453-3_37 ◽

2019 ◽

pp. 327-335

Author(s):

Christina Mavini

Keyword(s):

Contemporary Art ◽

Museum Of Contemporary Art

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Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study

YouTube Videos: A Destination Marketing Outlook

Examining Gaps in Business and Logistics Skills and Their Performance Implications in the Agrifood Supply Chain in Greece

The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview

Using the Theory of Planned Behavior and the Big Five Personality Trait Model in Predicting Entrepreneurial Intention: A Comparison Study of the Two Models

Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions

Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side

Quality Service in the Hospitality Industry: Achieving Effective Service Processes and Designs

The Role of Social Relations in Fostering Entrepreneurship and Creative Use of SME Resources

Engaging New Museum Audience Through Art Workshops: The Case of “Adult Art” at Macedonian Museum of Contemporary Art

Strategic Innovative Marketing and Tourism - Springer Proceedings in Business and Economics
Latest Publications