Health Service Marketing Management in Africa
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21
(FIVE YEARS 21)

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Published By Productivity Press

9780429400858
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Utilisation and Pricing of Healthcare Services

2019 ◽  
pp. 81-93
Author(s):  
George Acheampong ◽  
Solomon Yaw Agyeman-Boaten
Keyword(s):  
Healthcare Services

Managing the Healthcare Product

2019 ◽  
pp. 71-80
Author(s):  
John Muriithi ◽  
Abel Kinoti Meru ◽  
Emmanuel Okunga Wandera ◽  
Mary Wanjiru Kinoti
Keyword(s):  
Healthcare Product

Consumers and Consumer Behaviour

2019 ◽  
pp. 57-70
Author(s):  
Gideon L. Puplampu ◽  
Ama Pokuaa Fenny ◽  
Gwendolyn Mensah
Keyword(s):  
Consumer Behaviour

Marketing in Healthcare Management

2019 ◽  
pp. 31-44
Author(s):  
Thomas Anning-Dorson ◽  
Nii Norkwei Tackie ◽  
Michael Boadi Nyamekye
Keyword(s):  
Healthcare Management

Application of Technology in Healthcare Delivery in Africa

2019 ◽  
pp. 255-266
Author(s):  
Ernest Yaw Tweneboah-Koduah ◽  
Deli Dotse Gli
Keyword(s):  
Healthcare Delivery

Branding the Healthcare Experience

2019 ◽  
pp. 121-133
Author(s):  
Oluwayemisi Olomo ◽  
Olutayo Otubanjo
Keyword(s):  
Healthcare Experience

Introduction to Healthcare Service Marketing Management

2019 ◽  
pp. 1-6
Author(s):  
Robert Ebo Hinson ◽  
Kofi Osei-Frimpong ◽  
Ogechi Adeola ◽  
Lydia Aziato
Keyword(s):  
Healthcare Service ◽  
Service Marketing ◽  
Marketing Management

Segmentation, Targeting, and Positioning in Healthcare

2019 ◽  
pp. 45-55
Author(s):  
Ogechi Adeola ◽  
David Ehira ◽  
Adaeze Nworie
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