Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Published By Springer International Publishing

9783319173108, 9783319173115

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Perceived Attribute Importance in China: An Empirical Investigation of Consumption-Oriented Personal Values

Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17311-5_67 ◽

2015 ◽

pp. 469-487

Author(s):

Zhengyuan Wang ◽

C. P. Rao ◽

Angela D‘Auria ◽

Douglas Vorhies

Keyword(s):

Empirical Investigation ◽

Personal Values ◽

Attribute Importance

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Implications of Public Policy on Marketing Activities in Sub-Sahara African Region

Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17311-5_60 ◽

2015 ◽

pp. 420-427

Author(s):

Joseph Fola Aiyeku

Keyword(s):

Public Policy ◽

African Region ◽

Marketing Activities

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Constructing Fuzzy Clusters for Marketing Research

Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17311-5_52 ◽

2015 ◽

pp. 369-375

Author(s):

Jerzy(George) Plocinski

Keyword(s):

Marketing Research

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American and French Industrial Services Buying Behavior : An Experimental Study

Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17311-5_46 ◽

2015 ◽

pp. 310-319

Author(s):

Nathalie Prime ◽

Frédéric Jallat

Keyword(s):

Experimental Study ◽

Buying Behavior ◽

Industrial Services

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11.3 International Trade, Joint Ventures and Related Strategies: Issues in Joint Ventures

Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17311-5_4 ◽

2015 ◽

pp. 21-28

Author(s):

Yadong Luo ◽

C. P. Rao ◽

Zhengyuan Wang

Keyword(s):

International Trade ◽

Joint Ventures

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A Path Analytic Model of the Psychology of Service Commitment

Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17311-5_37 ◽

2015 ◽

pp. 239-242

Author(s):

Mark P. Pritchard

Keyword(s):

Analytic Model ◽

Path Analytic

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Pressure for Environmentally-Friendly Behavior: A Model of Corporate Response

Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17311-5_15 ◽

2015 ◽

pp. 92-97

Author(s):

Ven Sriram ◽

Franklyn A. Manu ◽

Andrew M. Forman

Keyword(s):

Environmentally Friendly ◽

Corporate Response

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A Test of Four Service Quality Measurement Scales: The Case of the Australian Advertising Industry

Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17311-5_54 ◽

2015 ◽

pp. 384-391 ◽

Cited By ~ 1

Author(s):

Pascale G Quester ◽

Simon Romaniuk ◽

John W Wilkinson

Keyword(s):

Service Quality ◽

Quality Measurement ◽

Measurement Scales ◽

Advertising Industry

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Green Marketing Strategy: a Stakeholder Theory Approach

Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17311-5_16 ◽

2015 ◽

pp. 98-98 ◽

Cited By ~ 1

Author(s):

Michael Jay Polonsky

Keyword(s):

Marketing Strategy ◽

Stakeholder Theory ◽

Green Marketing ◽

Theory Approach

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Assessing The Impact of Culture on the Adoption of High Involvement Products

Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17311-5_26 ◽

2015 ◽

pp. 152-152

Author(s):

S. Slowkowski ◽

Denise Jarratt

Keyword(s):

High Involvement ◽

The Impact

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Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Perceived Attribute Importance in China: An Empirical Investigation of Consumption-Oriented Personal Values

Implications of Public Policy on Marketing Activities in Sub-Sahara African Region

Constructing Fuzzy Clusters for Marketing Research

American and French Industrial Services Buying Behavior : An Experimental Study

11.3 International Trade, Joint Ventures and Related Strategies: Issues in Joint Ventures

A Path Analytic Model of the Psychology of Service Commitment

Pressure for Environmentally-Friendly Behavior: A Model of Corporate Response

A Test of Four Service Quality Measurement Scales: The Case of the Australian Advertising Industry

Green Marketing Strategy: a Stakeholder Theory Approach

Assessing The Impact of Culture on the Adoption of High Involvement Products

Proceedings of the 1995 World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications