Proceedings of the 3rd Annual International Conference on Enterprise Marketing and Globalization (EMG 2013)
Latest Publications

TOTAL DOCUMENTS

8

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Global Science And Technology Forum

0022512098

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Globalization and competition among systems. Regulatory capitalism and administrative cooperation

Proceedings of the 3rd Annual International Conference on Enterprise Marketing and Globalization (EMG 2013) ◽

10.5176/2251-2098_emg13.11 ◽

2013 ◽

Author(s):

Loredana Giani

Download Full-text

The impact of social media on the marketing strategies of South African businesses

Proceedings of the 3rd Annual International Conference on Enterprise Marketing and Globalization (EMG 2013) ◽

10.5176/2251-2098_emg13.13 ◽

2013 ◽

Author(s):

Michelle Dateling ◽

Geoffrey Bick

Keyword(s):

Social Media ◽

South African ◽

Marketing Strategies ◽

Download Full-text

Analysis and proposal of a donor behavior model applied to development organizations in Spain

Proceedings of the 3rd Annual International Conference on Enterprise Marketing and Globalization (EMG 2013) ◽

10.5176/2251-2098_emg13.10 ◽

2013 ◽

Author(s):

Covadonga Aldamiz-Echevarría ◽

Maria Soledad Aguirre-Garcia

Keyword(s):

Behavior Model ◽

Donor Behavior ◽

Development Organizations

Download Full-text

Survival or ethically correct? Small business owners’ attitude towards ethical concerns

Proceedings of the 3rd Annual International Conference on Enterprise Marketing and Globalization (EMG 2013) ◽

10.5176/2251-2098_emg13.01 ◽

2013 ◽

Author(s):

Michael Cant ◽

Claudette van Niekerk

Keyword(s):

Small Business ◽

Business Owners ◽

Small Business Owners ◽

Ethical Concerns

Download Full-text

Is Outdoor Advertising Fading Out in the Digital Era? – A Cross-Cultural Study on Attitudes toward Advertising

Proceedings of the 3rd Annual International Conference on Enterprise Marketing and Globalization (EMG 2013) ◽

10.5176/2251-2098_emg13.07 ◽

2013 ◽

Author(s):

Fanny Sau-Lan Cheung ◽

Wing-Fai Leung

Keyword(s):

Cultural Study ◽

Cross Cultural ◽

Outdoor Advertising ◽

Digital Era ◽

Cross Cultural Study ◽

Attitudes Toward Advertising

Download Full-text

The Priming Effect of Brand Names and Slogans with Various Appeals

Proceedings of the 3rd Annual International Conference on Enterprise Marketing and Globalization (EMG 2013) ◽

10.5176/2251-2098_emg13.05 ◽

2013 ◽

Author(s):

Hui Tseng Chung

Keyword(s):

Priming Effect ◽

Download Full-text

Market Orientation of Firms in International Markets: A Review

Proceedings of the 3rd Annual International Conference on Enterprise Marketing and Globalization (EMG 2013) ◽

10.5176/2251-2098_emg13.04 ◽

2013 ◽

Author(s):

Samit Chakravorti

Keyword(s):

Market Orientation ◽

International Markets

Download Full-text

Investigating South African Black urban area consumers perceptions of advertised retail brands

Proceedings of the 3rd Annual International Conference on Enterprise Marketing and Globalization (EMG 2013) ◽

10.5176/2251-2098_emg13.02 ◽

2013 ◽

Author(s):

Michael Cant ◽

Leanne Lauren Manley

Keyword(s):

South African ◽

Download Full-text