Creating Images and the Psychology of Marketing Communication
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Published By Psychology Press

9781410617392

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Building a National Image With Words: The Role of Word of Mouth in Establishing Korea’s International Image

Creating Images and the Psychology of Marketing Communication ◽

10.4324/9781410617392-14 ◽

2006 ◽

pp. 121-140

Keyword(s):

Word Of Mouth ◽

National Image ◽

International Image

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A Strategy-Based Framework for Extending Brand Image Research

Creating Images and the Psychology of Marketing Communication ◽

10.4324/9781410617392-8 ◽

2006 ◽

pp. 39-66

Keyword(s):

Brand Image

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Managing Celebrities as Brands: Impact of Endorsements on Celebrity Image

Creating Images and the Psychology of Marketing Communication ◽

10.4324/9781410617392-19 ◽

2006 ◽

pp. 197-206

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TEEN Conceptualizing Sponsorship: An Item and Relational Information Account

Creating Images and the Psychology of Marketing Communication ◽

10.4324/9781410617392-26 ◽

2006 ◽

pp. 293-312

Keyword(s):

Relational Information

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Values, Brands, and Image

Creating Images and the Psychology of Marketing Communication ◽

10.4324/9781410617392-28 ◽

2006 ◽

pp. 315-326

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The Impact of Media and Culture on the Consumption Values of Women in China and Taiwan

Creating Images and the Psychology of Marketing Communication ◽

10.4324/9781410617392-31 ◽

2006 ◽

pp. 367-386

Keyword(s):

Consumption Values ◽

The Impact

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Understanding the Role of Mental Imagery in Persuasion: A Cognitive Resources Model Analysis

Creating Images and the Psychology of Marketing Communication ◽

10.4324/9781410617392-11 ◽

2006 ◽

pp. 101-114

Keyword(s):

Mental Imagery ◽

Model Analysis ◽

Cognitive Resources

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The Social Construction of Destination Image: A New Zealand Film Example

Creating Images and the Psychology of Marketing Communication ◽

10.4324/9781410617392-16 ◽

2006 ◽

pp. 153-176

Keyword(s):

New Zealand ◽

Social Construction ◽

Destination Image ◽

The Social

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Chinese Consumers’ Evaluation of Hybrid Country of Origin Products: Effects of Decomposed Elements of Country of Origin, Brand Name, and Consumers’ Ethnocentrism

Creating Images and the Psychology of Marketing Communication ◽

10.4324/9781410617392-17 ◽

2006 ◽

pp. 177-194

Keyword(s):

Country Of Origin ◽

Brand Name ◽

Chinese Consumers

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Measuring the Prototypicality of Product Categories and Exemplars: Implications of Schema Correspondence Theory

Creating Images and the Psychology of Marketing Communication ◽

10.4324/9781410617392-9 ◽

2006 ◽

pp. 67-82

Keyword(s):

Correspondence Theory ◽

Product Categories

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Creating Images and the Psychology of Marketing CommunicationLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Psychology Press

Building a National Image With Words: The Role of Word of Mouth in Establishing Korea’s International Image

A Strategy-Based Framework for Extending Brand Image Research

Managing Celebrities as Brands: Impact of Endorsements on Celebrity Image

TEEN Conceptualizing Sponsorship: An Item and Relational Information Account

Values, Brands, and Image

The Impact of Media and Culture on the Consumption Values of Women in China and Taiwan

Understanding the Role of Mental Imagery in Persuasion: A Cognitive Resources Model Analysis

The Social Construction of Destination Image: A New Zealand Film Example

Chinese Consumers’ Evaluation of Hybrid Country of Origin Products: Effects of Decomposed Elements of Country of Origin, Brand Name, and Consumers’ Ethnocentrism

Measuring the Prototypicality of Product Categories and Exemplars: Implications of Schema Correspondence Theory

Creating Images and the Psychology of Marketing Communication
Latest Publications