Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
Latest Publications

TOTAL DOCUMENTS

665

(FIVE YEARS 0)

H-INDEX

17

(FIVE YEARS 0)

Published By Springer Nature

1745-7912, 1745-7904

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A real-world perspective: Building and executing an integrated customer engagement roadmap that bridges the gaps in traditional medical device development processes

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing ◽

10.1177/1745790418770598 ◽

2018 ◽

pp. 174579041877059 ◽

Author(s):

Seth J Goldenberg ◽

Jeff Gravagna

Keyword(s):

Medical Device ◽

Customer Engagement ◽

Medical Device Development ◽

Device Development ◽

Development Processes ◽

World Perspective

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Frugal innovation in medical devices: Key to growth in emerging economies

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing ◽

10.1177/1745790418764994 ◽

2018 ◽

pp. 174579041876499 ◽

Author(s):

Servjaeta Verma

Keyword(s):

Emerging Economies ◽

Medical Devices ◽

Frugal Innovation

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A survey of medical scientific liaisons in the pharmaceutical industry in Spain

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing ◽

10.1177/1745790417717086 ◽

2017 ◽

Vol 16 (1) ◽

pp. 4-9 ◽

Author(s):

A Chicharro ◽

E Losada ◽

H Marin ◽

R Corrales ◽

C Loriente ◽

...

Keyword(s):

Pharmaceutical Industry

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Promoting a culture of collaboration between point-of-care clinicians and industry partners

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing ◽

10.1177/1745790417732488 ◽

2017 ◽

Vol 16 (1) ◽

pp. 21-34

Author(s):

Barbara J Nicholas

Keyword(s):

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An empirical analysis of the public’s attitudes toward advertising chiropractic services: A comparative cross-sectional study

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing ◽

10.1177/1745790417729313 ◽

2017 ◽

Vol 16 (1) ◽

pp. 10-20

Author(s):

H Ronald Moser ◽

Gordon L Freeman

Keyword(s):

Empirical Analysis ◽

Cross Sectional Study ◽

Sectional Study ◽

Cross Sectional ◽

Attitudes Toward Advertising

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ResearchWatch

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing ◽

10.1177/1745790417742294 ◽

2017 ◽

Vol 16 (1) ◽

pp. 35-35

Author(s):

Peter Dumovic ◽

William Trombetta

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Inquiries to spark further research

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing ◽

10.1177/1745790417742293 ◽

2017 ◽

Vol 16 (1) ◽

pp. 3-3

Author(s):

Peter Dumovic ◽

William Trombetta

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Revisiting the clinical evidence and economics of dexmedetomidine use

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing ◽

10.1177/1745790417697869 ◽

2015 ◽

Vol 15 (3-4) ◽

pp. 90-92 ◽

Author(s):

Long C Ming ◽

Siang F Yeoh ◽

Rahul P Patel ◽

Syed TR Zaidi

Keyword(s):

Clinical Evidence

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A potpourri

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing ◽

10.1177/1745790417737403 ◽

2015 ◽

Vol 15 (3-4) ◽

pp. 57-57

Author(s):

Peter Dumovic ◽

William Trombetta

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The “5 Horsemen of the Apothecary”: Lessons to be learned by the top pharmaceutical performers for 2014–2009

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing ◽

10.1177/1745790416676412 ◽

2015 ◽

Vol 15 (3-4) ◽

pp. 81-89

Author(s):

Bill Trombetta

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