Digital Sport Marketing
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Published By Routledge

9781315204079
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Social media in digital sport marketing

2020 ◽  
pp. 40-58
Author(s):  
Alan Seymour ◽  
Paul Blakey
Keyword(s):  
Social Media ◽  
Sport Marketing

Towards new thinking for sport marketers and practitioners

2020 ◽  
pp. 199-221
Author(s):  
Alan Seymour ◽  
Paul Blakey
Keyword(s):  
New Thinking

Getting closer to emerging sports audiences

2020 ◽  
pp. 127-144
Author(s):  
Alan Seymour ◽  
Paul Blakey

Fan activation and involvement with sport business

2020 ◽  
pp. 106-126
Author(s):  
Alan Seymour ◽  
Paul Blakey

The development of sport marketing practice

2020 ◽  
pp. 1-17
Author(s):  
Alan Seymour ◽  
Paul Blakey
Keyword(s):  
Sport Marketing ◽  
Marketing Practice

The importance of sports communication strategies

2020 ◽  
pp. 165-180
Author(s):  
Alan Seymour ◽  
Paul Blakey
Keyword(s):  
Communication Strategies ◽  
Sports Communication

Sports practice and fan engagement in an online environment

2020 ◽  
pp. 84-105
Author(s):  
Alan Seymour ◽  
Paul Blakey
Keyword(s):  
Online Environment ◽  
Fan Engagement

The future of sport

2020 ◽  
pp. 222-239
Author(s):  
Alan Seymour ◽  
Paul Blakey
Keyword(s):  
The Future

Sports in a cultural and knowledge management context

2020 ◽  
pp. 145-164
Author(s):  
Alan Seymour ◽  
Paul Blakey
Keyword(s):  
Knowledge Management ◽  
Management Context

Reputation management and sports PR

2020 ◽  
pp. 59-83
Author(s):  
Alan Seymour ◽  
Paul Blakey
Keyword(s):  
Reputation Management
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