Managerial marketing
Latest Publications

TOTAL DOCUMENTS

20

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Springer US

9789020704600, 9781461344797

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The marketing process

Managerial marketing ◽

10.1007/978-1-4613-4479-7_5 ◽

1975 ◽

pp. 32-37

Author(s):

H. J. Kuhlmeijer

Keyword(s):

Marketing Process

Download Full-text

Pricing policy

Managerial marketing ◽

10.1007/978-1-4613-4479-7_19 ◽

1975 ◽

pp. 205-241

Author(s):

H. J. Kuhlmeijer

Keyword(s):

Download Full-text

Factors and developments which have placed the marketing in a position of prime importance within the company (after the second world war)

Managerial marketing ◽

10.1007/978-1-4613-4479-7_3 ◽

1975 ◽

pp. 22-26

Author(s):

H. J. Kuhlmeijer

Keyword(s):

Second World War ◽

World War ◽

Download Full-text

What is marketing?

Managerial marketing ◽

10.1007/978-1-4613-4479-7_2 ◽

1975 ◽

pp. 14-21

Author(s):

H. J. Kuhlmeijer

Download Full-text

Personal selling and advertising (and sales promotions) policies

Managerial marketing ◽

10.1007/978-1-4613-4479-7_18 ◽

1975 ◽

pp. 175-204

Author(s):

H. J. Kuhlmeijer

Keyword(s):

Personal Selling ◽

Sales Promotions

Download Full-text

Buyer behaviour

Managerial marketing ◽

10.1007/978-1-4613-4479-7_13 ◽

1975 ◽

pp. 91-118

Author(s):

H. J. Kuhlmeijer

Keyword(s):

Buyer Behaviour

Download Full-text

The planning process and the marketing plan

Managerial marketing ◽

10.1007/978-1-4613-4479-7_10 ◽

1975 ◽

pp. 75-78

Author(s):

H. J. Kuhlmeijer

Keyword(s):

Planning Process ◽

Download Full-text

Risks and uncertainties: their meaning and influence

Managerial marketing ◽

10.1007/978-1-4613-4479-7_9 ◽

1975 ◽

pp. 66-74

Author(s):

H. J. Kuhlmeijer

Download Full-text

The management process

Managerial marketing ◽

10.1007/978-1-4613-4479-7_7 ◽

1975 ◽

pp. 48-49

Author(s):

H. J. Kuhlmeijer

Keyword(s):

Management Process

Download Full-text

The composition of demand: market segmentation

Managerial marketing ◽

10.1007/978-1-4613-4479-7_15 ◽

1975 ◽

pp. 121-127

Author(s):

H. J. Kuhlmeijer

Keyword(s):

Market Segmentation

Download Full-text