The marketing process

1975 ◽  
pp. 32-37
Author(s):  
H. J. Kuhlmeijer
Keyword(s):  
Marketing Process

PENGARUH INPUT PROSES RELATIONSHIP MARKETING TERHADAP OUTPUT PROSES RELATIONSHIP MARKETING

2019 ◽  
Vol 27 (2) ◽  
pp. 190-206
Author(s):  
Surawan Setya Budi S
Keyword(s):  
Relationship Marketing ◽  
Research Use ◽  
Measuring Instrument ◽  
Total Quality ◽  
Input Process ◽  
Customer Expectations ◽  
Simultaneous Test ◽  
Marketing Process ◽  
Process Understanding ◽  
The Relationship

This research use relationship marketing teory which applied 4 factor of input process understanding customer expectations, building service partnerships, empowiring employers, and total quality management, and output relationship marketing process: customer satisfaction and customer layalty. The objective of this research is to find out wich factors of input process that has more impact on the output process in relationship marketing. There are 60 trusted correspondencea from Grand Inna Malioboro Hotel customer whom at least have been stayed at the hotel three times. The method of collecting data in these research use questioners and Likert scale measuring instrument 5 points that will be tested by the instrument and analyzed by using regressision analysi the simultaneous test of variabel for the relationship marketing input s. The result of the instrument shows the items used are valid and reliable. It displays the outpout process passed the assumtions test, while the signifikacant relationship marketingto the output of relationtionship marketing, For the passive test of vareable input process relationship marketing with the ouput process relationship marketing shows all significant variables unless vareabel understands customer expectations does not have a significant effect on the process of output relationship marketing

scholarly journals Relationships between Final Purchasers and Offerors in the Context of Their Perception by Final Purchasers

Energies ◽  
2021 ◽  
Vol 14 (11) ◽  
pp. 3271
Author(s):  
Agnieszka Izabela Baruk
Keyword(s):  
Factor Analysis ◽  
Statistical Analysis ◽  
World Literature ◽  
Empirical Studies ◽  
Primary Data ◽  
Survey Method ◽  
Chi Square ◽  
Marketing Process ◽  
Research Gap

The aim of this article was to identify the role of good mutual relationships with offerors for final purchasers, as well as define the meaning of the perception of offerors in the scope of listening to purchasers’ opinions and profiting from purchasers’ readiness to cooperate for the specificities of the prosumeric activity. A deep analysis of the world literature was used to prepare the theoretical part of this paper. The results of this analysis confirm the existing cognitive gap and research gap regarding mentioned aspects, including energy market. Empirical studies were conducted to reduce identified gaps. The survey method was used to collect primary data. The collected data were subjected to quantitative analysis, during which statistical analysis methods and tests were applied (Pearson chi-square independence test, V-Cramer factor analysis, Kruskal–Wallis test (KW), and exploratory factor analysis). The results of the statistical analysis and testing allowed the three research hypotheses formulated to be checked. Between the significance of good relationships with offerors and their perception, a statistically significant dependence was identified for all groups of offerors. The perception of offerors was a feature differentiating respondents’ opinions about the significance of good relationships with offerors for the two following groups: producers and traders. Additionally, the perception of offerors was a feature differentiating forms of prosumeric activity of respondents only for three interpurchase behaviors. The results obtained have a visible cognitive and applicability value. They contribute to the theory of marketing, as well as possibly facilitating the formation of good mutual relationships between offerors (including offerors of energy) and final purchasers as key partners cooperating with offerors in the marketing process. The approach presented in this paper has not been studied and analyzed so far, either in theoretical or in practical terms. This fact confirms its originality and value.

STRATEGI PENGEMBANGAN BUDAYA KULINER TRADISIONAL PADA BAKPIA DAN WINGKO BABAT XYZ

2021 ◽  
Vol 10 (1) ◽  
pp. 194
Author(s):  
Maria Maria
Keyword(s):  
Research Method ◽  
Matrix Analysis ◽  
Literature Study ◽  
Diversification Strategy ◽  
Marketing Process ◽  
Long Time ◽  
The Right ◽  
Culinary Culture ◽  
Depth Interviews ◽  
Research Analysis

This research examines the development of traditional culinary culture,  Bakpia and Wingko Babat XYZ with the aim of preserving the local culinary heritage located in Bantul. Bakpia and Wingko Babat XYZ  is a special traditional business place that sells traditional Yogyakarta food in the Bantul area which still uses traditional methods. This business has been around for a long time since 1997. Lack of the right strategy is the cause when local and foreign visitors do not know much information about the culinary business of Bakpia and Wingko Babat XYZ. Based on this, this study aims to identify and analyze the marketing process carried out by Bakpia and Wingko Babat XYZ, to determine the potential of traditional culinary culture and to explore strategy formulations in Bakpia and Wingko Babat XYZ. The research method in this study is a qualitative research method, by conducting direct and in-depth interviews with key persons, observation, and literature study. The qualitative method used is descriptive qualitative which will describe how the right strategy is based on the results of the analysis. The interview data were analyzed by several stages, namely the SWOT stage in the internal and external environment, the weight and ranking calculation stage, the IFE-EFE and IE matrix analysis stage, and the conclusion stage. In the research analysis, the IFE and EFE matrix values were obtained, where the IFE value was 2.774 and the EFE value was 2.842. This condition shows that Bakpia and Wingko Babat XYZ  is in the V quadrant position, which means Hold and Maintain, in this position the right strategy is market penetration and product development, and in the SWOT quadrant in quadrant II Cobination supports the Diversification strategy, this is requires making alternative strategies that can be used to increase existing strengths so that they can overcome threats.Keywords: culinary culture, SWOT, IE.AbstrakPenelitian ini meneliti tentang  budaya kuliner tradisional yaitu Bakpia dan Wingko Babat XYZ dengan tujuan untuk menjaga warisan budaya kuliner lokal yang terletak di Bantul. Bakpia dan Wingko Babat XYZ merupakan tempat usaha tradisional khusus yang menjualkan makanan tradisional khas Yogyakarta di daerah bantul yang masih menggunakan cara-cara tradisional. Usaha ini sudah lama berdiri sejak 1997. Kurangnya strategi yang tepat menjadi penyebab ketika pengunjung lokal maupun mancanegara tidak mengetahui banyak informasi mengenai usaha kuliner Bakpia dan Wingko Babat XYZ. Berdasarkan hal tersebut, penelitian ini bertujuan untuk mengidentifikasi dan menganalisa proses pemasaran yang dilakukan Bakpia dan Wingko Babat XYZ, untuk mengetahui potensi budaya kuliner tradisional dan mengeksplorasi formulasi strategi di Bakpia dan Wingko Babat XYZ. Metode  penelitian pada penelitian ini adalah metode penelitian kualitatif, dimana dengan melakukan wawancara kepada key person secara langsung dan mendalam, observasi, dan  studi pustaka. Metode kualitatif  yang  digunakan yaitu kualitatif deskriptif yang akan mendeskripsikan bagaimana strategi yang tepat berdasarkan hasil analisis. Data  wawancara dianalisis dengan beberapa tahap-tahapan yaitu tahap SWOT pada lingkungan internal dan eksternal, tahap perhitungan bobot dan peringkat, dan tahap analisis matriks IFE-EFE dan IE, serta tahap kesimpulan. Pada analisis penelitian diperoleh nilai matriks IFE dan EFE, dimana nilai IFE sebesar 2,774 dan nilai EFE sebesar 2,842. Kondisi ini menunjukkan bahwa Bakpia dan Wingko Babat XYZ  berada pada posisi kuadran V yaitu berarti Hold and Maintain, pada posisi ini  strategi yang  tepat adalah penetrasi pasar dan pengembangan produk, serta pada kuadran SWOT  pada kuadran II Cobination mendukung stategi Diversifikasi, hal ini mengharuskan membuat alternative strategi yang dapat digunakan untuk meningkatkan Kekuatan yang ada sehingga dapat mengatasi ancaman.Kata Kunci: budaya kuliner, SWOT, IE. Author:Maria : Institut Seni Indonesia Yogyakarta References: Agustim, W., & Nurhidayat, M. (2020). Analisis Matrik IE pada UMKM Berbasis Produk Pertanian Kelompok Wanita Pelaku Usaha Tanaman Hias di Desa Sidomulyo Kota Batu. Referensi: Jurnal Ilmu Manajemen dan Akuntansi, 8(1), 73-78. https://doi.org/10.33366/ref.v8i1.1760.David, Fred R. 2016, Manajemen Strategis, Edisi 15. Jakarta: Salemba Empat.Evelyn, E. (2018). Analisis Manajemen Strategi Bersaing Dengan Matriks Ie, Matriks Swot Dan Matriks Qspm Pada Pt. Xyz. Jurnal Manajemen Bisnis dan Kewirausahaan, 2(4), 99-105. http://dx.doi.org/10.24912/jmbk.v2i4.4869.Rangkuti, Freddy. (2015). Analisis SWOT : Teknik Membedah Kasus Bisnis (Cara Perhitungan Bobot, Rating dan OCAI). Jakarta: PT Gramedia Pustaka Utama.Retnawati, L. (2018). Perencanaan Strategis Si/Ti dengan Metode Analisa Swot dan BSC untuk Meningkatkan Daya Saing di Universitas XYZ. JISKA (Jurnal Informatika Sunan Kalijaga), 2(3), 135-142. https://doi.org/10.14421/jiska.2018.23-02.Sugiyono. (2016). Metode Penelitian: Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.Tyas, S. K., & Chriswahyudi, C. (2017). Perencanaan Strategi Pemasaran dengan Pendekatan Matrik IE, SWOT dan AHP untuk Mendapatkan Alternatif Strategi Prioritas. Prosiding Semnastek. https://jurnal.umj.ac.id/index.php/semnastek/article/view/1989/1632.

scholarly journals Adaptive Planning Under Price Uncertainty in Pork Production

1981 ◽  
Vol 13 (2) ◽  
pp. 39-46 ◽  
Author(s):  
Ronald L. Plain ◽  
Joseph E. Williams
Keyword(s):  
Long Range ◽  
Price Uncertainty ◽  
Adaptive Planning ◽  
Pork Production ◽  
Marketing Process ◽  
Cyclical Pattern

Market hog prices historically have shown great variation and have often followed a cyclical pattern. Franzmann (1979) finds evidence of a four-year and a twenty-eight-year cycle in hog prices. Price cycles imply the possibility of forecasting long-range prices. In turn, forecasting suggests the opportunity to vary the production or marketing process in order to maximize profits.

scholarly journals Pengembangan dan Sosialisasi Aplikasi E-Commers Parea di KUBE Sekar Muria Hadipolo Kudus

2021 ◽  
Vol 1 (2) ◽  
pp. 184-189
Author(s):  
Diana Laily Fithri Diana ◽  
Andy Prasetyo Utomo ◽  
Fajar Nugraha
Keyword(s):  
Community Service ◽  
Bitter Gourd ◽  
Bitter Melon ◽  
Specific Target ◽  
Marketing Process ◽  
Marketing Area ◽  
Online Buying ◽  
The City ◽  
The Way

Abstract           Hadipolo Village is one of the villages in Jekulo District, Kudus Regency. In this village there are several bitter melon farmers who process it into snacks that are nutritious and very beneficial for health. So far, the marketing process for bitter melon chips is still done traditionally so that sales of bitter gourd chips are not optimal in quantity and the range of promotions is still limited around the city of Kudus, although there are some requests from outside the city but the numbers are still large. still a little because of lack of promotion. The purpose of this community service is to develop and socialize e-commerce applications which are expected to help and increase the income and welfare of the bitter melon chip craftsmen in Hadipolo Village. With a specific target in the use of Pare e-commerce, namely increasing the marketing quantity of bitter gourd chips by expanding the marketing area by promoting the results of bitter melon chips through e-commerce so that they can reach a wider market. Pare e-commerce is an e-commerce used by Kube Pare chips in developing and marketing products from Pare chips. The way this system works is by conducting online buying and selling transactions, so that the marketing area is also wider.  Abstrak           Desa Hadipolo merupakan salah satu desa yang berada di Kecamatan Jekulo Kabupaten Kudus. Di desa ini terdapat beberapa petani pare yang mengolahnya menjadi makanan ringan yang berkhasiat dan sangat bermanfaat bagi kesehatan. Selama ini proses pemasaran keripik pare masih dilakukan secara tradisional sehingga penjualan keripik pare secara kuantitas belum maksimal dan jangkauan promosi masih terbatas di sekitar kota Kudus, walaupun ada beberapa permintaan dari luar kota namun jumlahnya masih banyak. masih sedikit karena kurang promosi. Tujuan dari pengabdian masyarakat ini adalah untuk pengembangan dan sosialisasi aplikasi e-commerce yang diharapkan dapat membantu dan meningkatkan pendapatan, kesejahteraan para pengrajin keripik pare di Desa Hadipolo. Dengan target khusus dalam penggunaan e-commerce Parea  yaitu meningkatkan kuantitas pemasaran keripik pare dengan memperluas wilayah pemasaran dengan mempromosikan hasil keripik pare melalui e-commerce sehingga dapat menjangkau pasar yang lebih luas.  E-commerce Parea merupakan e-commerce yang digunakan Kube keripik pare dalam mengembangkan dan memasarkan produk dari keripik Pare tersebut. Cara kerjanya dari sistem tersebut adalah dengan melakukan transaksi jual beli secara online, agar wilayah pemasaran juga semakin luas.  

scholarly journals Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 16-33
Author(s):  
Dilip D ◽  
Rupesh Sinha ◽  
Ooi Ler Wei ◽  
Daisy Mui Hung Kee ◽  
Oh Jia Leei ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
Fast Food ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Marketing Process

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.

scholarly journals Communication Strategy of Content Collision Agency in Promoting the Blibli.com Brand

2021 ◽  
Vol 18 (2) ◽  
pp. 83-93
Author(s):  
William Ardo Nofrizal ◽  
Santi Delliana
Keyword(s):  
Digital Media ◽  
Research Method ◽  
Qualitative Data ◽  
Communication Strategy ◽  
Online Media ◽  
Qr Code ◽  
Call To Action ◽  
Marketing Process ◽  
Digital Agency ◽  
Qualitative Data Collection

The digital age has led to the emergence of many companies such as E-commerce, which in the marketing process, not only do marketing through offline media but also have penetrated online or digital media. BliBli.com promotes its brand in collaboration with the digital agency Content Collision to be able to provide SEO (Search Engine Optimization) that can increase PageRank on Google. The purpose of this research is to find out how the communication strategy is carried out by the Content Collision Agency. The research method used is descriptive qualitative data collection through interviews, observations, and study documents. The results showed that the communication strategy used by the Content Collision Agency in promoting BliBli.com was by managing BliBli's blog to be more interesting. Content contained on the website of articles, Slideshare, infographics, and live reports in the field, given a call to action on each document that has made. The content is SEO friendly, up to date, creative, informative, entertaining, distributed via online media, and accompanied by backlinks such as QR code and action buttons (buy now). This method makes it easier for readers to be able to get products and promotions available on Blibli.com. Readers can also share by clicking the share that serves as an expression to express like the article and want to share the information by others or just provide feedback for the content through comments. Reviews of products or services from the brand can increase the number of views and also to increase sales.

scholarly journals PERKEMBANGAN INOVASI PRODUK TERHADAP KEGIATAN PEMASARAN DALAM RUANG LINGKUP MASA PANDEMI COVID 19

2021 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Yayan Andriani
Keyword(s):  
Product Innovation ◽  
Marketing Research ◽  
Industrial Sector ◽  
Marketing Process ◽  
Product Innovations ◽  
Innovative Products ◽  
The Right ◽  
Selling Process ◽  
Marketing Methods ◽  
Marketing Position

In Indonesia, there is a wide variety of product innovations related to activities carried out by the community by promoting the marketing process. This development is also related to the matters of companies that compete with various innovations in developing their business to be more advanced. In a business, a lot of considerations are needed so that the profit or profit obtained is more than the capital spent but the quality is still prioritized. One of them is in marketing research which is a place for providers of products or goods to be traded. Market and Marketing Aspects are needed so that the buying and selling process can run smoothly and for transactions. It can be seen how vital the Market and Marketing Aspects are in a business. Where in a business this aspect is the most essential aspect. Market and Marketing Aspects are used in marketing methods in which you can find out how much demand there is so that the business runs properly. Many competitors that occur in the market make a study of the marketing aspects necessary to reduce things that can harm the company. The right marketing position will make the company get the desired profit. In marketing research, also states that there are various methods that can be used in society to support the economy by prioritizing innovative products, but problems in product innovation must be constraints with business capital and advantages or disadvantages, with the COVID-19 pandemic problem with the industrial sector experiencing a decline. Which is very drastic, thereby reducing the innovation that will be carried out.

scholarly journals Marketing Aspects of Vegetables: Comparative Study of Four Regions in East Java and Bali

Agriekonomika ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 46 ◽  
Author(s):  
Joko Mariyono ◽  
Hanik A. Dewi ◽  
Putu B. Daroini ◽  
Evy Latifah ◽  
Abu Z. Zakariya ◽  
...  
Keyword(s):  
Comparative Study ◽  
Mobile Phone ◽  
Descriptive Analysis ◽  
Farm Households ◽  
Market Information ◽  
Sources Of Information ◽  
Quantitative Investigation ◽  
Marketing Process ◽  
Important Constraint ◽  
Vegetable Farming

One of the factors that determines the success or failure of agribusiness is ability of farmers to sell the product. Thus, marketing is an important part of vegetable farming. Good marketing process leads to commercialization, and unsuccessful in this step leads to inadequate income. This study aims to explore the marketing aspects of vegetables using descriptive analysis of vegetable marketing relates issues. The aspects include sources of information, traders, time to sell, use of mobile phone in marketing and the potential constraints.  Marketing characteristics of each region were discussed by comparing and contrasting one to another. Data for this study were gathered from a quantitative investigation of 360 farm households situated in four main vegetable producing regions of rural East Java and Bali, Indonesia. The results show that farmers relied on traders and neighbouring farmers as the trusted sources market information. The ways of farmers to sell the product to the market varied across regions. Commonly, farmers had frequent buyers or costumers to sell the products without any special commitment. In majority, farmers contacted a few of traders to sell the product about three days before harvesting. Highly fluctuation of prices was perceived to be the most important constraint among  other factors limiting good marketing. Thus, there is a need to address such constraints to help farmers to get fairness.

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