Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government
Latest Publications

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23

(FIVE YEARS 23)

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1

(FIVE YEARS 1)

Published By ACM

9781450377478

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Impact of Products and Operations on Brand Image Perception in the Direct Selling Industry in China

Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government ◽

10.1145/3409891.3409908 ◽

2020 ◽

Author(s):

Yan Sun ◽

Wangchen Zhao

Keyword(s):

Brand Image ◽

Image Perception ◽

Direct Selling ◽

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Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product

Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government ◽

10.1145/3409891.3409910 ◽

2020 ◽

Author(s):

Chen Wen-Kuo ◽

Hung Pei-Chu ◽

Chen Cheng-Kun ◽

Pan Hua-Sheng

Keyword(s):

Impulse Buying ◽

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Technology 4.0 and Digital Transfer Technology -The Competition of Learning Online (E-learning) After A Decade

Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government ◽

10.1145/3409891.3409897 ◽

2020 ◽

Author(s):

Luu Hoai Thu

Keyword(s):

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Empirical Research on the Economic Contribution of Cultural and Creative Industry Development

Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government ◽

10.1145/3409891.3409906 ◽

2020 ◽

Author(s):

Siyu Wang ◽

Xue Li ◽

Shuyun Zhang

Keyword(s):

Empirical Research ◽

Creative Industry ◽

Industry Development ◽

Economic Contribution

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Study on Lululemon's Marketing Localization Strategy in China Based on the Marketing Theory of 4Cs

Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government ◽

10.1145/3409891.3409911 ◽

2020 ◽

Author(s):

Weiqi Xu ◽

Yu He

Keyword(s):

Marketing Theory ◽

Localization Strategy

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Using Data Mining Methods to Detect Medical Fraud

Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government ◽

10.1145/3409891.3409902 ◽

2020 ◽

Author(s):

Long-Sheng Chen ◽

Jia-Chuan Chen

Keyword(s):

Data Mining ◽

Mining Methods ◽

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Product Crowdfunding Default Risk Warning Based on Random Forest Model

Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government ◽

10.1145/3409891.3409913 ◽

2020 ◽

Author(s):

Wenying Han ◽

Hao Dang

Keyword(s):

Random Forest ◽

Default Risk ◽

Random Forest Model ◽

Forest Model ◽

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Analysis on the Coupling Pattern of Cooperative Innovation in Guangxi Industrial Industry Against a Digital Economy Background

Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government ◽

10.1145/3409891.3409894 ◽

2020 ◽

Author(s):

Yan Liu ◽

Juan Liu ◽

Tianlong Gu

Keyword(s):

Digital Economy ◽

Cooperative Innovation ◽

Coupling Pattern

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Can College Students' Control Their Spending Spree?

Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government ◽

10.1145/3409891.3409907 ◽

2020 ◽

Author(s):

Robert Brenya ◽

Zhu Jing ◽

Emmanuel Nketiah ◽

Derrick Anquanah Cudjoe

Keyword(s):

College Students

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Incremental Innovation as Design Strategy & Competitive Advantage in Vietnam Furniture Industry

Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government ◽

10.1145/3409891.3409893 ◽

2020 ◽

Author(s):

Susi Hartanto ◽

Aditya Cipta Sugandha

Keyword(s):

Competitive Advantage ◽

Design Strategy ◽

Incremental Innovation ◽

Furniture Industry

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