Supplier Encroachment in the Supply Chain in the E-Commerce Age: A Systematic Literature Review

The evolution of e-commerce drives suppliers to develop online direct selling channels to encroach on the retail market, in addition to the traditional distribution channels through the retailer. A systematic literature review (SLR) approach is adopted in this paper to review the existing studies using theoretical models to capture supplier encroachment behavior, as well as the related industry practice phenomena and strategic factors in the supply chain. We present the major research streams according to the selected encroachment literature from two aspects: channel conflict and coordination as well as information structures. We also generalize the significant practical strategies and strategic factors that have been investigated, combined with supplier encroachment, such as investment and spillover effects, the retailer’s store brand introduction, strategic inventory, and contract mechanism designs. More importantly, we summarize the classical theoretical models which include the basic models, the signaling game model, and the Hotelling model, and these have been widely used by scholars to capture the supplier’s encroachment behavior. Finally, we provide several suggestions which may be valuable for researchers to identify future potential research directions.

Business Model Canvas for Usability Testing of E-Commerce Website Design Using SEO On-Page Technique

Advances in information technology have had a tremendous impact on all of the professions today. All buying and selling activities, including selling baby products, have become easier with digital technology, namely the marketplace. Until now, the marketplace business only uses a physical storefront and marketplace to offer their wares. However, there are still obstacles such as the lack of product information obtained by customers due to decreased sales, lack of a wide range of promotions due to lower income, and discounts when using the marketplace due to lower marketplace revenue. Based on the problems mentioned above, an e-commerce website is needed to solve the problem in the Mimimama store. This e-commerce website is built with the WordPress Content Management System (CMS), and the Business Model Canvas (BMC) method is used to analyze the business model. Designs are built using the Unified Modeling Language (UML), and websites are tested using Usability Testing to ensure the functionality works properly. After the website is built, SEO is applied using On-Page SEO to optimize website pages. Google easily indexes them and is easy to find by customers using certain keywords. The development of an e-commerce website provides answers to make it easier for customers to access information, expand marketing reach, and allow Mimimama to focus more on building the Mimimama store brand.

Counteracting store brand introduction by the strategic incorporating of fairness concern behavior

Purpose Responding to the store brand (SB) introduction by the retailer, the manufacturer may adopt the strategic choice of incorporating the fairness concern behavior of the retailer. This paper aims to examine how the manufacturer can counteract the retailer’s SB introduction by strategically choosing to or not to incorporating the retailer’s fairness concern. Design/methodology/approach This paper considers the SB introduction problem in a two-echelon supply chain consisting of one manufacturer and one retailer with fairness concern behavior. This paper resolves the pricing strategies under four strategic scenarios regarding fairness concern incorporation and SB introduction and examine the influences from the fairness concern on pricing strategies and profits. This paper further investigates the strategic choice equilibrium of the manufacturer and retailer on fairness concern and SB introduction decision. Findings The results show that the retailer can be better off by the introduction of the SB only when the acceptance degree of the SB is high enough. And whether the manufacturer should incorporate the retailer's fairness concern depends on the consumer's acceptance of the SB: Only when the consumer's acceptance is moderate, the manufacturer is able to counteract the SB by strategically not incorporating the retailer’s fairness concern behavior. Otherwise, the manufacturer cannot prevent the retailer from introducing the SB and can be better off by incorporating the retailer’s fairness concern behavior. Originality/value This paper contributes to the literature by examining whether the manufacturer can adopt the strategic incorporation of the retailer's fairness concern to counteract the retailer's SB introduction.

CUSTOMER LOYALTY THROUGH EXPERIENTIAL MARKETING ON THE SALON CRISNI IN SINGARAJA

Customer loyalty is customer commitment to a store brand or supplier based on a very positive attitude in long-term purchases, it is easier to develop and succeed if the company can make customers loyal. The purpose of this study was to determine Sense, Feel, Think, Act, Relate to Customer Loyalty at Krisni Salon in Singaraja. The analysis technique used in this research is validity and reliability test, multiple regression analysis, multiple correlation analysis, classical assumption test, determination test, F-Test and Hypothesis test with T-Test. The results showed that Experiential Marketing which consists of Sense, Feel, Think, Act, Relate has a positive and significant effect on Customer Loyalty at Krisni Salon in Singaraja. These results are proven by testing the hypothesis with the T-Test which shows that t-count> t-table and the results of model testing with F-Test which show that F-count> F-table. This result means that in creating Customer Loyalty, Krisni Salon must pay attention to the strategies used, one of which is Experiential Marketing