Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets
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Published By Springer International Publishing

9783030243739, 9783030243746

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal

Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets ◽

10.1007/978-3-030-24374-6_7 ◽

2019 ◽

pp. 95-105

Author(s):

Zainah Qasem ◽

Raed Algharabat ◽

Ali Abdallah Alalwan ◽

Doa’a Hajawi

Keyword(s):

Research Proposal ◽

Collaborative Consumption

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Localization Strategy for Business-to-Business Digital Marketing with a Focus on Industrial Metrology

Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets ◽

10.1007/978-3-030-24374-6_21 ◽

2019 ◽

pp. 293-297

Author(s):

Lucy Kirmond

Keyword(s):

Digital Marketing ◽

Localization Strategy ◽

Business To Business

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Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value

Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets ◽

10.1007/978-3-030-24374-6_17 ◽

2019 ◽

pp. 249-261

Author(s):

Stephanie Guimond

Keyword(s):

Social Media ◽

Social Value ◽

The Creation

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Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome in Entirety

Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets ◽

10.1007/978-3-030-24374-6_14 ◽

2019 ◽

pp. 197-226

Author(s):

Syed S. Muhammad ◽

Bidit Dey ◽

Sharifah Alwi ◽

Mujahid Mohiuddin Babu

Keyword(s):

Technology Adoption

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Using AI to Personalise Emotionally Appealing Advertisement

Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets ◽

10.1007/978-3-030-24374-6_10 ◽

2019 ◽

pp. 137-150

Author(s):

Emmanuel Mogaji ◽

Sunday Olaleye ◽

Dandison Ukpabi

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A Qualitative Exploration of Consumers’ Pro-environmental Behaviours: Identifying Emerging Themes

Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets ◽

10.1007/978-3-030-24374-6_6 ◽

2019 ◽

pp. 83-94

Author(s):

Hawazin Alzubaidi

Keyword(s):

Emerging Themes ◽

Qualitative Exploration ◽

Environmental Behaviours

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Attracting New Students, Satisfying Current Students, and Creating Fans of an Educational Institution

Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets ◽

10.1007/978-3-030-24374-6_24 ◽

2019 ◽

pp. 313-339

Author(s):

Anouk de Boer

Keyword(s):

Educational Institution ◽

New Students

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Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets: Insights from Twitter Analytics

Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets ◽

10.1007/978-3-030-24374-6_9 ◽

2019 ◽

pp. 127-134 ◽

Cited By ~ 2

Author(s):

Saroj Bijarnia ◽

P. Vigneswara Ilavarasan ◽

Arpan Kumar Kar

Keyword(s):

Emerging Markets ◽

Sharing Economy ◽

Transportation Services ◽

Twitter Analytics

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Understanding Neuromarketing Techniques and Their Use in Localization

Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets ◽

10.1007/978-3-030-24374-6_22 ◽

2019 ◽

pp. 299-304

Author(s):

Victoria Zahopoulos

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Online Product Localization: Challenges and Solutions in Global Online Marketplaces

Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets ◽

10.1007/978-3-030-24374-6_19 ◽

2019 ◽

pp. 275-282

Author(s):

Mandi Ciocca

Keyword(s):

Online Marketplaces

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Digital and Social Media Marketing - Advances in Theory and Practice of Emerging MarketsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal

Localization Strategy for Business-to-Business Digital Marketing with a Focus on Industrial Metrology

Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value

Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome in Entirety

Using AI to Personalise Emotionally Appealing Advertisement

A Qualitative Exploration of Consumers’ Pro-environmental Behaviours: Identifying Emerging Themes

Attracting New Students, Satisfying Current Students, and Creating Fans of an Educational Institution

Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets: Insights from Twitter Analytics

Understanding Neuromarketing Techniques and Their Use in Localization

Online Product Localization: Challenges and Solutions in Global Online Marketplaces

Digital and Social Media Marketing - Advances in Theory and Practice of Emerging Markets
Latest Publications